7551460
Descripción
Test por Usuario eliminado, actualizado hace más de 1 año
Más
|
Creado por Shubhansh Bharati
hace más de 9 años
|
|
|
Copiado por Aliyu Tijani
hace más de 7 años
|
|
Pregunta 1
Pregunta
What is cost-plus pricing?
Respuesta
-
Estimating how many of the product will be produced, then calculating the total cost or producing this output and finally adding a percentage mark-up for profit.
-
Used when trying to enter a new market.
-
When the product is usually a new invention, or a new development of an old product, and therefore it can be sold on the market at a high price and people will pay this high price because of the novelty factor.
Pregunta 2
Pregunta
Market share is the ratio of money a company has compared to its competitors in a market.
Respuesta
- True
- False
Pregunta 3
Pregunta
Which of these are different types of promotion?
Respuesta
-
Gifts
-
Television
-
Competitons
-
Billboards
-
Price reductions
Pregunta 4
Pregunta
At what point does market saturation occur?
Respuesta
-
At the point the curve starts to rise.
-
At the point where the curve is leveled out.
-
At the point where the curve starts to decline.
-
It doesn't.
Pregunta 5
Pregunta
"SWOT" stands for Strengths, Weakness, Output, Threats.
Respuesta
- True
- False
Pregunta 6
Pregunta
Which of these are products?
Respuesta
-
Clothes
-
Food
-
Public park
-
Company insurance
Pregunta 7
Pregunta
What is marketing?
Respuesta
-
Advertising, promotion, and selling.
-
Identifying consumer wants, anticipates their future wants and then goes about satisfying them profitably.
-
To find the total cost of production and then calculate the cost per unit to make that cost per unit plus a percentage the price of the unit.
Pregunta 8
Pregunta
A steep demand curve of a product means that the product has an inelastic demand curve.
Respuesta
- True
- False
Pregunta 9
Pregunta
A market that is a small, usually specialised, segment of a much larger market is called a...
Respuesta
-
Mass market.
-
Niche market.
-
Money market.
Pregunta 10
Pregunta
What are the four "P"s of the marketing mix?
Respuesta
-
Price
-
Packaging
-
Promotion
-
Place
-
Product
-
Production
¿Quieres crear tus propios Tests gratis con GoConqr? Más información.