Test
Marketing Chapter 13 Study Guide
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Preguntas del test (53)
1[blank_start]Distribution[blank_end] is the most challenging and complex part of marketing.
- ADistribution
2For most products, distribution accounts for about [blank_start]10[blank_end] percent of total marketing costs.
- A10
3Distribution is one of the [blank_start]oldest[blank_end] and [blank_start]important[blank_end] parts of marketing.
- Aoldest
- Bimportant
4Because a free enterprise economy is based on the matching of [blank_start]production and consumption[blank_end], distribution is essential to the effectiveness of free enterprise.
- Aproduction and consumption
5Distribution as a part of the marketing mix involves [blank_start]locations and methods[blank_end] used to make the product available to customers.
- Alocations and methods
6The success of a product or a business is usually influenced by many other [blank_start]businesses[blank_end].
- Abusinesses
7A producer has to be concerned about where the product is produced, and where it will be [blank_start]sold or used[blank_end].
- Asold or used
8The oldest and most basic part of marketing is [blank_start]distribution[blank_end].
- Adistribution
9The amount of satisfaction a consumer receives from the consumption of a particular product or service is [blank_start]economic utility[blank_end].
- Aeconomic utility
10Businesses that apply the marketing concept will fail if each company involved in distribution does not follow the [blank_start]marketing plan.[blank_end]
- Amarketing plan.
11All of the following are distribution decisions except
- AWhen will each activity occur?
- BWhat characteristics of the product or service will affect distribution?
- CWho is responsible for planning and managing the distribution process?
- DWhat aspects of the distibution process will be described in promotional efforts?
12All products and services require a [blank_start]channel of distribution[blank_end].
- Achannel of distribution
13What producers develop and what customers need often [blank_start]differ.[blank_end]
- Adiffer.
14A [blank_start]channel of distribution[blank_end] accumulates products from a number of manufacturers and makes them available in one location to give consumers adequate choice and variety.
- Achannel of distribution
15A channel of distribution is necessary to move the [blank_start]product[blank_end] from the place where it is produced to the place where it will be consumed.
- Aproduct
16Most businesses sell their products to a [blank_start]large[blank_end] number of customers who purchase the quantity they need for personal consumption.
- Alarge
17A [blank_start]direct channel of distribution[blank_end] is most often selected when consumers are located in a small geographic area.
- Adirect channel of distribution
18Channel management is most effective when members work [blank_start]cooperatively[blank_end].
- Acooperatively
19When products and services are exchanged, they move through a [blank_start]channel of distribution.[blank_end]
- Achannel of distribution.
20In the exchange between [blank_start]producer and consumer,[blank_end] each channel member may be responsible for completing some of the marketing functions in addition to distribution.
- Aproducer and consumer,
21Managing a channel of distribution is the responsibility of the [blank_start]channel captain[blank_end].
- Achannel captain
22The technology that allows for the efficient exchange of information among departments in a company is known as [blank_start]EDI[blank_end].
- AEDI
23The [blank_start]marketing functions[blank_end] can be shifted or shared, but they cannot be eliminated in a channel of distribution.
- Amarketing functions
24Wholesalers do not work as frequently with [blank_start]final consumers[blank_end] as they do with manufacturers and retailers.
- Afinal consumers
25The advantage of [blank_start]wholesalers[blank_end] is that they can sometimes complete the distribution activities at a lower cost than either manufacturers or retailers.
- Awholesalers
26[blank_start]Wholesalers[blank_end] accumulate the products of many manufacturers, develop appropriate assortments for their customers, and distribute products to them.
- AWholesalers
27Small and medium-sized businesses use wholesalers because they need effective [blank_start]purchasing and distribution[blank_end] methods to compete with large businesses.
- Apurchasing and distribution
28Export and import firms are examples of [blank_start]international wholesalers.[blank_end]
- Ainternational wholesalers.
29Wholesalers can use technology to provide [blank_start]marketing information management[blank_end] services to their customers.
- Amarketing information management
30A wholesaler becomes part of a channel of distribution when
- Athere are too many retailers for a manufacturer to serve efficiently
- Ba retailer works with a large number of producers
- Cthe wholesaler is able to complete a large number of marketing tasks that manufacturers or retailers do not want to perform
- Dall of the above
31A wholesale member club targets
- Asmall businesses
- Bemployees of large businesses and organizations
- Cindividual consumers
- Dall of the above
32Wholesale businesses owned by producers or retailers to provide distribution services to members are known as [blank_start]wholesale cooperatives.[blank_end]
- Awholesale cooperatives.
33Primary customers of [blank_start]retailers[blank_end] are individuals purchasing to meet their own needs.
- Aretailers
34Retailers purchase products from [blank_start]wholesalers and manufacturers.[blank_end]
- Awholesalers and manufacturers.
35[blank_start]Retailers[blank_end] store large amounts of inventory of products so customers will have a variety of product choices and ready availability if they decide to purchase.
- ARetailers
36[blank_start]Mixed merchandise retailers[blank_end] offer a wide variety of choices from many product categories.
- AMixed merchandise retailers
37Businesses that offer services as their primary business are considered to be [blank_start]retailers.[blank_end]
- Aretailers.
38[blank_start]Non-store retailing[blank_end] involves selling directly to the consumer at home rather than requiring the consumer to travel to a store.
- ANon-store retailing
39Because retailers must appeal to all types of consumers, they try to [blank_start]increase[blank_end] the amount of technology used in the business.
- Aincrease
40An important way of categorizing retailers is by the types of [blank_start]products[blank_end] offered.
- Aproducts
41The owner of a franchise that develops a basic business plan and operating procedures for the business is the [blank_start]franchiser[blank_end].
- Afranchiser
42The elements of the shopping environment that are appealing to customers, attract them to a store, and encourage them to buy are known as [blank_start]atmospherics.[blank_end]
- Aatmospherics.
43Retailers offering products from on merchandise category or closely related items are [blank_start]limited-line retailers.[blank_end]
- Alimited-line retailers.
44Another name for physical distribution is [blank_start]logistics.[blank_end]
- Alogistics.
45Physical distribution includes transportation, storage, and [blank_start]product handling[blank_end] as the product moves through the channel of distribution.
- Aproduct handling
46Products are often grouped into large units for [blank_start]transportation[blank_end] and then divided into smaller units for display, sale, storage, or use.
- Atransportation
47[blank_start]Railroads[blank_end] are particularly useful for carrying a large quantity of heavy, bulky, products that need to be delivered quickly.
- ARailroads
48[blank_start]Air transportation[blank_end] is the best choice for delivering products long distances rapidly.
- AAir transportation
49[blank_start]Pipelines[blank_end] are expensive to construct and can be difficult to maintain.
- APipelines
50Most products are delivered from the manufacturer to the final customer using [blank_start]multiple transportation methods[blank_end].
- Amultiple transportation methods
51An [blank_start]inventory control system[blank_end] should identify how much of each product is being sold and how rapidly.
- Ainventory control system
52The most flexible major transportation method is [blank_start]trucks.[blank_end]
- Atrucks.
53A facility used to accumulate products from several sources and then regroup, repackage, and send them as quickly as possible to the locations where they will be used is a [blank_start]distribution center.[blank_end]
- Adistribution center.
Información
- Descripción
- Test sobre Marketing Chapter 13 Study Guide, creado por LeAnn Hodges el 14/03/2017.
- Autor
- LeAnn Hodges
- Idioma
- English
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