Fichas
Business English - Keywords - WU Wien
Fichas del conjunto (312)
- 1freie Stellevacant position
- 2product mixThe entire range of goods and/or services offered by a firm, considered as a strategic marketing tool
- 3A form of remuneration where workers are paid for the amount of output they producepremium pricing
- 4Since negotiations with the management have shown no progress, we, the workers, have decided to work strictly in line with what is stated in our contracts of employment – no more and no less.work-to-rule
- 5As the manager with responsibility for our production facility in Manchester, I report to the firm’s Production Manager, while the various foremen and team leaders within the factory report to me.middle management/middle manager
- 6Lockvogelangebotloss leader
- 7Einzelhändlerretailer
- 8Stabstellestaff unit
- 9Dachmarkeumbrella brand
- 10Bestimmungshafenport of destination
- 11Gläubigercreditor
- 12"dass sie nicht mehr vorhat"no longer intend/are no longer intending/are no longer going
- 13entwerfen lassendesigned by/created by/drawn up by
- 14to maintainaufrechterhalten, zu etwas führen
- 15to meet something (e.g debts)erfüllen, einhalten
- 16to manageführen, leiten, bewältigen
- 17to retainbehalten
- 18other words for factoriyplant/plants/assembly plant/assembly plants
- 19other word for new employeesrecruits
- 20other words for "to realise"acknowledges/acknowledge/to acknowledge
- 21other word for (to) employ (1)boasts/boast/to boast
- 22other words for (to) decreaseshrivelled/shrivel/to shrivel
- 23other words for "(to) join (a union)"sign up/to sign up
- 24other word for "(to) enter"cracked/crack/to crack
- 25As our corporate hierarchy has become far too rigid and we are reacting slowly to market changes, we have decided to establish various venture groups with their own production and marketing units.intrapreneurship
- 26A type of legal structure used by many law firms in the US under which no members have full liability but all are permitted to take part in managementLLP/limited liability partnership
- 27to assurejmd. versichern
- 28to ensureetw. sicherstellen
- 29to incurübernehmen
- 30to insureetw. jmd. versichern
- 31to procurevermitteln, beschaffen
- 32per Nachnahmecash on delivery
- 33Frachtführercarrier
- 34MitarbeiterInnen im Außendienstsales force/sales rep/sales reps/sales representative/sales representatives/commercial travellers
- 35Abbau von Arbeitskräftenredundancy
- 36Dachmarkeumbrella brand
- 37Haftungliability
- 38Zahlung bei Auftragserteilungcash with order
- 39to capturejmd. etw. erfassen
- 40As part of the promotion for our new swimwear collection, anyone who buys an item from the range will receive a mini-bottle of sunscreen lotion together with it.premium/premiums
- 41Since we could not afford the full price for the fancy Jacuzzi, we negotiated a deal under which we will pay $2000 in advance, and then $500 a month for the next 16 months.instalment sale
- 42Streik der nicht von einer trade union ausgeht..unofficial strike/wildcat strike
- 43Aktion um höhere Gehälter zu erhaltenindustrial action/strike action
- 44An independent owner-operated retail establishment with a small catchment area and a limited range of goodsunit shop/corner shop
- 45A product policy which introduces new products for new marketsdiversification
- 46A ratio used to measure the profitability of economic activities by relating the financial result of an economic operation to the investment requiredreturn/return on investment/ROI
- 47A business communication sent to provide written evidence of a previous verbal agreementconfirmation
- 48gewerbliche Niederlassungbusiness establishment
- 49business organisations - objectives1. produce output, by combining & transforming resources
2. sell this output to non members at prices that are higher than the costs - 50Wirtschaftskommunikationbusiness communication
1. internal communication
2. external communication - 51Börseganggoing public
- 52AnspruchsgruppeStakeholder
supplier, customer, employees, government, investors, creditors, community - 53juristische Personlegal entity
- 54Aktivaasstets
- 55Aktivashare
- 56Einzelunternehmersole trader
provides all capital required, makes all decisions and bears all risks - 57Rechtsformlegal structure
sole trader,
partnership,
company - 58tragen, übernehmento bear sth.
- 59in Anspruch nehmento call upon sth.
- 60beisteuernto contribute sth.
- 61aufstellen, ausarbeiten, hochziehento draw up sth.
- 62bereitstellento provide
- 63etwas erhöhen, etwas anhebento raise
- 64Anfrageinquiry
- 65Angebotoffer
- 66Warensendungconsignment
- 67Muster, Probesample
- 68Lieferbedinungenterms of delivery
- 69Preisnachlassdiscount
- 70Handelsrabatt, Wiederverkaufsrabatttrade discount
- 71Skontocash discount
- 72Mengenrabattquantity discount
- 73Saisonrabattseasonal discount
- 74(DDP), geliefert und verzolltdelivery duty paid
(frei Haus)
seller's maximum obligation
seller has to bear all costs and risks of the contract goods until these have been placed the buyer's disposal at the name place of destination - 75premisesdie Räumlichkeiten
- 76ab dem Werkex works -
sellers minimum obligation
buyer bears all costs and risks involved in transporting the goods to the desired destination - 77frei an Bordfree on board (FOB)
seller bears all costs and risks until the port of shipment - 78Kosten, Fracht, Versicheruncost, insurance, and freight (CIF)
points where costs and risks are transfered do not coincide
seller bears all costs and freight charges to bring the goods to the port of destination. Sellers responsibility ends when he delivers them on board of the ship at the port of shipment - 79Zahlungsbedingungenterms of payment-
define price between seller and buyer by specifying the time, place and method of payment, as well as all discounts - 80Vorauszahlungpayment in advance - full or partial payment for goods or service prior to their delivery or performance
- 81Zahlung bei Auftragserteilungcash with order (CWO)-
seller only supply a buyer if he receives payment for goods together with the order - 82per Nachnamecash on delivery (COD)-
payment has to be effected on delivery of the goods - 83"Zahlung ausführen"payment has to be effected
- 84Kauf auf Ziel & offene Rechnungsale on deferred terms(erleichterte Zahlungsbedingungen):
credit sale & open account - 85Credit sale(Erklärung)supplier sells goods th the buyer on credit
- 86open account(Erklärung)for of payment, the buyer make regular purchases from the same supplier, but does not pay for each seperately, pays e.g. monthly
- 87etwas kaufen/bestellento purchase sth.
- 88der Kauf/die Anschaffungpurchase
- 89Ratenkaufinstalment sale - buyer pays a certain percentage of the goods price as a deposit, while the rest of the payment has to be settled later, as anumber of part payments
- 90Kreditwürdigkeitcreditworthiness -
the ability and willigness to pay debts - 91Bankreferenzbank reference - name of the bank from which a supplier gets information about his customes's creditworthiness
- 92Vertragcontract - agreement between 2, or more people that is legally binding and enforceable at law
- 93Kaufvertragcontract of sale - agreement between a seller and buyer
- 94bindendes Angebotfirm offer - every offer is a firm offer unless it contains a clause to the contrary - form: binding on the offer
- 95freibleibendes Angebotoffer without engagement - not binding for the offer - prices are subject to change without notice
- 96Warenbestellungorder of goods - request by a customer to a business firm to supply specific goods
- 97Bestätigungconfirmation - business letter sent in connection with outgoing or incoming messages.
- 98Gegenangebotcounter offer - statement by an offerer to the effect that he refuses to accept the offer submitted to him
- 99Frachtführercarrier - individual or an organisation whose business it is to transport goods
- 100Spediteurfowarding agent / freight forwarder - intermediary between a party wishing to send or collect goods, another who is to transport them
- 101Dauerauftragstanding order -
1. general commerical usage
2. banking context - 102Annahme von Warenacceptance of goods -
1. accepting goods: buyer wants to accept goods
2. taking delivery of goods: takes over the item without checking it - 103Annahmeverweigerungrejection of goods - buyer refuses to accept goods
- 104Beschwerdecomplaint - expression of discontent, made by a seller or a buyer if the goods delivered are defective or wrong
- 105Vertragsverletzungbreach of contract - unexcused non-performance of a contract
- 106falsche Warewrong goods - goods delivered under a contract of sale that are different in nature from the ones specified in the contract
- 107defekte Güterdefective goods - items with major or minor defects. major: prevents buyer from using goods in the ordinary
- 108Kurierdienstcourier - small & fresh goods with high value
- 109forwarding agent(Erklärung)organizes&arranges
- 110offersunsolicited ( without inquiry), solicited(inquiry before)
- 111Rechnunginvoice
- 112nachfragen, erkundigento inquire
- 113Erstbestellung, Erstauftraginitial order
- 114enquiredadj: nachgefragt
- 115Abfertigungs-/Absendungspersonaldispatch staff
- 116sich mit etwas rühmento pride
- 117etwas beifügen(z.b Katalog)to enclose
- 118Bitte finden sie hinzugefügt unsere aktuellste Preisliste und einen Katalog.Please find enclosed our latest catalogue and export price list.
- 119Erstbestellunginitial order
- 120Schlussendlich, lassen Sie mich aufzeigen, dass unsere Firma bereits seit einigen Jahren ein wichtiger Player in diesem Sektor ist.Finally, let me point out that our firm has been a leading player in the ... sector for
- 121Wir freuen uns auf ihre erste Bestellung.We are looking forward to your initial order.
- 122Funktionorganisationfunctional organisation - each business unit is responsible for one specific activity, e.g marketing, purchasing.
- 123Management - FührungManagement - all activities involved running a business organisation
- 124ManagementManagement - group of people that control a business organisation
- 125Divisionale Organisationdivisional organisation - divided in particular products, groups of products, territory, each of them has its own units
- 126Linien-Organisationline organisation- each unit has a superior unit which give commandsto the subordinate unit
- 127Der Vorgesetztesuperior
- 128Der Untergebenesubordinate
- 129Stabstellestaff unit - line and staff organisation, staff reationship, no authority, just give advice and information to other units
- 130Unternehmertum im UnternehmenInrapreunership - establish venture groups & set a specific task
- 131Projektgruppeventure group
- 132Stabstaff - provides information or advice to line units without really being in the line
- 133Belegschaftstaff
- 134Unternehmenskulturcorporate culture - informal corporate philosophy, determines goals, management style, all activities
- 135Linienmanagementlinemanagement - all the managers directly responsible for the functional activites of a company, e.g purchasing, marketing
- 136Anzahlungdeposit/down payment
- 137Angestellte in der Produktionworkforce
- 138Angestellte im Bürostaff
- 139Die Filialebranch / subsidiary
- 140"einen Plan aufstellen"to draw up a plan
- 141"unterstützung zu Verfügung stellen"to provide assistance
- 142"eine Aktion durchführen"to take action
- 143"eine Aktion durchführen"to take action
- 144führen, unterstützen, aufrechterhaltento maintain
- 145"einen Kontakt aufrechterhalten"to maintain contact
- 146"Ziele herausfinden"to identify objectives
- 147Kette von Anweisungenchain of command
- 148"einen Vertrag aufsetzen/durchführen"to conduct a contract
- 149"eine Umfrage durchführen"to conduct a survey
- 150Umfragesurvey
- 151Personalwirtschaftpersonnel management - management function responsible for recruiting, selecting, training, placing, motivating and dismissing employees
- 152Personalbeschaffungrecruiting -
internal: inside the company
external: outside the company - 153Online-Personalbeschaffungonline recruiting / e-recruiting
- 154Personalberatungpersonnel consulting - outside specialists help finding the right person for a job
- 155Arbeitsvertrag / Dienstvertragcontract of employment - employer-employee relationsship
- 156Beförderungpromotion
- 157Abbau von Arbeitskräftenredundancy - dismiss employees because there is no longer work for them
- 158Mitarbeiterfluktationlabor turnover - stability or instability of a firm's workforce
- 159betriebliche Sonderleistungenemployee benefits - payments either in cash or in kind made in addition to his normal wage
- 160Gleitzeitflexitime - employees choose their daily arrival & departure time
- 161Kernzeitencore periods - time where employees have to attend
- 162flexibandschoose to be there or not
- 163Arbeitnehmermitbestimmungworker participation - working people should be involved into decisions affecting their working lives
- 164Arbeitsdirektorworker directors - representatives of the workforce
- 165Personalvermittlerheadhunter
- 166freie Stellevacancy
- 167Stellejob
- 168die Entlassungdismissal
- 169Kündigungsschreiben, drei Artenfor the employer = letter of dismissal
for both = letter of notice
for employee = letter of resignation - 170Gehaltsalary
- 171Lohnwage
- 172Umzugshilferelocation assistance
- 173Schulungentraining programmes
- 174Werbegeschenkpremium
- 175Großhändlerwholesaler
- 176Gesetzgebunglegislation, laws
- 177Jobzufriedenheitjob satisfaction
- 178ExtrazahlungenBonus
- 179Lohnerhöhungpay rise / wage increase
- 180Job wechselnJob rotation
- 181Verkaus-Stück-Vergütungpiece-rate system - get payed per piece you make
- 182Zeit-Vergütungssystemtime-rate system - get payed per time you work
- 183Aussperrunglock out - employer closes down firm an prevents employees from performing their work & earning wages
- 184Arbeit nach Vorschriftwork-to-rule - employees stay at work but slow down operation
- 185Gewerkschafttrade union, for employees
- 186Fachverbandtrade association, for employers
- 187Reales Gehaltreal wages = nominal wages - inflation
- 188Nominales Gehaltnominal wages
- 189Beziehung zwischen Angestellten und Arbeitgeberindustrial relations - not between two companies
- 190Streikstrike - stop working as a protest by workers against e.g poor working conditions
- 191Langsam werdengo slow, nicht dasselbe wie work-to-rule, => breach of contract
- 192Lohnsystemepiece-rate, time-rate
- 193Kollektivvertragcollective agreement
- 194eine Stelle aufgebento resign, to quit, to leave
- 195jmd. entlassento dismiss / fire someone
- 196Arten der Entlassungdismissal = employee did something wrong
redundancy = no work anymore for employee - 197Sozialpartnerschaftsocial partnerships
- 198Betriebsratworkers council
- 199Arbeitskampfindustrial action
- 200private sectorpublic sector
- 201Brancheindustry
- 202Preis ist hoch und bleibt hochpremium pricing
- 203price is high at the beginning at is lowered later - Marktabschöpfungskimming pricing
- 204Lockvogelangebote - sale price is below production priceloss leader offer
- 205price is low initiallyand then raisedmarket penetration
- 206Absatzpolitikmarketing - programm to plan, price, promode & distriubte a firm's product
- 207Marktanalysemarket analysis - analyse potential market to find out what the customer wants
- 208Marktsegmentionmarket segmentation - firm divides the markets in suvmarkets
- 209Marktmarket - brings supply and demand together
- 210Marktanteilmarket share -percentage of total market share
- 211Produktpolitikproduct policy
- 212Produktsortiment erweiterndiversification - expand product range
- 213Produktsortiment kürzensimplification - simplify product range
- 214Produktionsprogrammproduct mix - firm's full range of products offered
- 215concentrate on one coe businesssimplification
- 216invent a new productinnovation
- 217produktlinieproduct line
- 218Produktinnovationproduct innovation
- 219Produktlebenszyklusproduct life cycle - introduction, growth, maturity, decline, abandonment, relaunch
- 220Markebrand
- 221Marktpolitikbranding
- 222Einzelhänder Markenprivate brands
- 223Spannemargins - profit as a % of sales
- 224No name brandsgeneric brands - e.g sugar
- 225a brand for all of its productsfamily brand
- 226Sättigungsaturation
- 227Aufmachung, Packungsgestaltungpackaging
- 228Preisprice
- 229Preispolitikprice policy
- 230Preisdiskriminierungprice discrimination - different prices for the same good
- 231the four p'sproduct, price, place, promotion
- 232Aktion, Promotionpromotion - individual sales promotion activity
- 233Verkaufsförderungsales promotion - consumer promotion(e.g special offers, free samples), trade promotion (dealer sales contests), sales-force-promotion (e.g bonuses)
- 234Kommunikations-Mixpromotional mix -also called marketing communication = combined of promotional tools ( advertising, pr , personnel selling, sales promotion, direct marketing)
- 235persönlicher Verkaufpersonnel selling - most important promotional activity
- 236ÖffentlichkeitsarbeitPR, public relations
- 237Sponsernsponsoring
- 238Messetrade fair
- 239Verkaufsförderungsales promotion
- 240Werbegeschenk, kleines Geschenkpremium
- 241Werbungadvertising
- 242Werbemitteladvertisment
- 243Werbeträgeradvertising medium
- 244Werbetextadvertising copy
- 245Werbeagenturadvertising agency
- 246Promotional mix, BestandteilePR, personal selling, advertising, direct marketing, sales promotion
- 247Produktplatzierungproduct placement
- 248endorsementfamours man promotesa product
- 249etwas fördernto promote something
- 250Fernsehwerbungcommerical
- 251PR Aktivitätenpublic relations activities - create a good image to the company - supply media with informations, arrange press conferences, sponsor events, organise looby events
- 252Direktes Marktetingdirect marketing - mobile messaging, emails, letter & flyer
- 253Hollistic marketingadvertise the same product in 2 different ways
- 254Distributiondistribution
- 255Logistiklogistics
- 256Lagerungstorage
- 257Distributionskanalchannel of distribution - zero stage, one stage, two stage
- 258Außendienstmitarbeitersales force
- 259Absatzmittlermarketing intermediary
- 260Großhändlerdepartment store
- 261e-commercee-commerce
- 262POS-Systempoint-of-sale-System
- 263one stage distributionproduce-ratailer-consumer
- 264two-stage-distributionproduce-wholesaler-retailer-consumer
- 265zero stage distributionproducer-consumer
- 266Ertrag, RenditeReturn - The return is a ratio used to measure the profitability of economic activities. It relates the
financial result of an economic operation to the investment required to generate this result. - 267Lieferant, Anbietersupplier - A supplier is typically a firm selling goods and/or services to other firms, private individuals,
government agencies etc. - 268Personengesellschaftpartnership - two or more individuals (maximum 20) who, as
co-owners, carry on a business for the purpose of making a profit.
In contrast to a company, it has no legal existence separate from that of its members. - 269wirtschaftliches Unternehmen der öffentlichen Hand (uk)CORPORATION - In the UK the term „corporation“ is applied to a public corporation i.e. a business
organization created by an Act of Parliament and both owned and controlled by the
government. - 270Kapitalgesellschaft, Aktiengesellschaft, Konzern(us)CORPORATION - In general, an American corporation is the equivalent of a British private or public limited
company. However, the term is normally used in a narrower sense and refers to a publicly
held corporation (=Publikumsgesellschaft – Personengesellschaft mit einer Vielzahl nur
kapitalmäßig beteiligter Gesellschafter). - 271INCOTERMS (INTERNATIONAL COMMERCIAL TERMS)Incoterms are a set of international rules for the interpretation of specified trade terms
used in export sales. - 272ZielkaufSALE ON DEFERRED TERMS - A sale on deferred terms, also called a credit sale, is a transaction under the terms of which a
supplier sells goods to a customer on credit (or on deferred terms). - 273betriebliche Nebenleistungen bzw. SozialleistungenEMPLOYEE BENEFITS - Such benefits may be statutory (=based on legal provisions, contractual benefits) or
voluntary (=benefits can be withdraw at the employer’s discretion). - 274LohnformenWAGE SYSTEMS
- 275Discriminatory pricinga company sells a product at two or more prices that do
not reflect a proportional difference in costs e.g. customer-segment pricing - 276Product-mix pricingthe company searches for a set of prices that maximizes
profit on the mix as a whole. A typical variant is captive-product pricing (=some
goods require the use of captive products e.g. razor blades – razors are useless - 277Promotional pricing loss-leader pricing, cash rebates, low-interest financing,
longer payment terms, warranties… - 278Psychological pricingmany consumers regard the price as an indicator of quality.
Image pricing is especially effective with ego-sensitive goods such as perfumes or
cars. Moreover, many sellers believe that prices should end in an odd number i.e.
299€ instead of 300€ = people see this price in the 200€ than in the 300€ range - 279Spitzen-(Qualität), Qualitäts-(Marke), Prestige-(Preis)PREMIUM
- 280Kommunikations-MixPROMOTIONAL MIX - The term „promotional mix“ or „marketing communications mix“ refers to the combination
of promotional tools such as advertising, public relations, personal selling, sales promotion
and direct marketing, used by a firm to inform, persuade and influence a particular target
group it has identified. - 281Filialunternehmen, Ladenkette, FilialketteMULTIPLE SHOP
- 282VersandhandelMAIL ORDER - Mail order is a system of retailing under which a customer places an order with a specialist
retailer by mail or by telephone and the goods so ordered are delivered to his home, either
through the post or by a parcel service - 283POS-systemA point-of-sale system is a computer application in retailing – a computer-aided merchandise
management system. The basic idea is to capture sales data at the checkout counter and
use it for stock control, ordering and similar purposes. - 284Vorarbeiter, Werkmeisterforeman
- 285Teamführerteam leader
- 286(Vorgesetzten) etwas berichten/Auskunft erteilento report
- 287four P's ? (Erklärung)The main elements of a marketing programme – the marketing mix – are referred to as the
four Ps of Marketing: Product, Price, Place and Promotion. - 288etwas teilento divide something
- 289DEPARTMENT STOREDepartment stores are large retail establishments offering a wide range of goods
- 290verhindern, jmd. hindernto prevent
- 291Untermärktesubmarkets
- 292UNIT SHOPA typical unit shop is a small, independent, owner-operated retail establishment. In contrast
to multiple stores, there is only one outlet - 293Naturalienin kind
- 294sich weigernto refuse - i refuse to accept this goods
- 295beim überprüfen der Lieferungon checking the consignment
- 296auf etwas besteheni must insist
- 297"sie werden verstehen"you will appreciate
- 298A firm hired by other companies to advise on their strategies regarding product, price, place and promotionmarketing agency
- 299The business success that a business venture is capable of generatingcommercial potential
- 300Sums of money paid out by employees in the performance of their duties and later reimbursed by their employerexpenses
- 301Größenersparniseconomies of scale
- 302Preis-Leistungs-Verhältnisprice-for-money
- 303von zu Hause arbeitentelecommuting
- 304Stellenbewerberjob applicant
- 305konkurrenzfähiger seinbe more competitive
- 306Zielgruppetarget group
- 307Promotion Werkzeugepromotional tools, like advertising, PR, personal selling, direct marketing and sales promotion
- 308Mund-Werbungword-to-mouth advertising
- 309Kein Werbebudget vorhanden, was tun?word-to-mouth advertising, free samples, focus on important outlets, penetration pricing
- 310Workers at Nadirco have gone on strike for better working conditions. To inform the public of their cause, some of them are standing outside the factory handing out leaflets.pickets;
- 311Firmenimagecorporate image
- 312Maßnahmen wenn Geld vorhandenlaunch a campaign, advertising, ad, commercials, invest in R&D
Información
- Descripción
- Primary EBC Fichas sobre Business English - Keywords - WU Wien, creado por Geht euch nichts an el 09/02/2015.
- Creado por
- Geht euch nichts an · feb 2015
- Actualizado
- 15 nov 2016
- Visitas
- 61
- Valoración