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Media theory
Fichas del conjunto (46)
- 1StructuralismEmphasises the existance of universal structures underlying surface differences and assumed randomness of various cultures, stories and media texts.
- 2Auteur theory StructuralismThe study of the style and themes of a director's films and assign them to the title of art if they show consistency of style or theme.
- 3Saussure StructuralismSuggested there are 3 levels on which we read media texts: Syntactic, representational and symbolic.
- 4Barthes StructuralismSuggests our understanding of many media texts is based on the texts relationship with frequently told stores and myths in our culture.
- 5Fiske StructuralismThere is a tendency to read connotations as if they were denotations.
- 6Laura Mulvey Post-feminismMainstream Hollywood cinema was the product of a male dominated industry in which Men controlled the action, women were represented as passive objects and pleasure from viewing came from voyerism, narcissism and scopophilia.
- 7Naomi Wolf Post-feminismClaims the notion of beauty is socially constructed and patriarchal. Men in a given society create rules of what is considered beautiful in women but this changes from culture to culture.
- 8Kilbourne Post-feminismDiscusses notion that advertising is selling not just products but the idea of what it is to be 'normal' in society.
- 9Gender trouble Post-feminismRefers to behaviour and representation that disrupts culturally accepted notions of gender.
- 10Judith Butler Post-feminismArgues there are a number of exaggerated, disruptive 'tongue-in-cheek' representations of masculinity and femininity which draws attention to the idea that gender is socially constructed.
- 11Queer theory Post-feminismChallenges traditionally held assumptions that there are is a binary divide between being gay and heterosexual and suggests that sexual identity is more fluid in contemporary media texts.
- 12MarxismInterested in the impact of capitalism on society. Believed that power was held by a minority, the elite were the only ones who had access to the means of production and the mass were dependent on the elite for survival.
- 13Fetishisation MarxismIdea of being working class is romanticised and shown to be a positive thing.
- 14Demonisation MarxismPresenting the poor as undeserving or in their financial position through choice rather than social circumstances.
- 15Post-colonialismA range of ideas that are critical of the impact of Western colonialism on non-Western cultures.
- 16Orientalism Post-colonialismSuggests the East and the Orient are represented as provoking fear and fascination within Western culture.
- 17Diaspora identity Post-colonialismResult of forced or voluntary migration where people experience belonging to a cultural group that is 'other' the the dominant culture in their country.
- 18Liberal PluralismThe idea that individuals have a vast range of media messages to choose from, representing a variety of viewpoints and ideologies that exist in society.
- 19Chomsky and Herman Liberal PluralismArgue that media filters available information to control our thoughts therefore preventing us from rebelling against the dominant class.
- 20Economic regulationWhere economically powerful groups, advertisers and sponsors exert pressure to limit content of media texts.
- 21Cultural regulationCultural attitudes and values of the audience limit the content of media texts.
- 22Legal regulationWhere acts of parliament or government approved industry institutions regulate media content.
- 23Post-modernismRefers to the number of theoretical ideas which seek to try to make sense of contemporary culture.
- 24Strinati Post-modernism5 ways to define post-modernity in culture & media texts: breakdown of distinction between culture & society, emphasis on style over substance, lack of distinction between high culture & popular culture, confusion over time & space & the decline of meta-narratives.
- 25Baudrillard Post-modernismCulture perceives copy as more real than the original and stated that we live in a culture where fake is more readily accepted than the real, therefore creating a hyper-reality.
- 26Simulacrum Post-modernismA media text that makes no attempt to represent reality and just represents other representations.
- 27Hyper-reality Post-modernismThe distinction between the real world and the media is disappearing.
- 28Jameson Post-modernismA cultural depthlessness is created as he sees the culture as being one where meaning is lost and all that is left is surface representation. Extreme emotional outbursts are a way of replacing the shallowness of style over substance.
- 29Bricolage Post-modernismProcess of adapting and juxtaposing old and new texts, images, ideas or narratives to produce new meanings.
- 30Sontag 9/11Films that represent large-scale destruction is the 'imagination of disaster' and for the last two decades mainstream Hollywood has been characterised by big budget, SFX films that see America and global communities under threat and experiencing huge loss of life.
- 31Petley and Richardson 9/11Islamaphobia is a quick way of describing discussions and behaviours that "express feelings of anxiety, fear, hostility and rejection towards Muslims.
- 32Kilborn Reality TVPart of pleasure for audiences is watching how well the participants handle different contexts as well as becoming a way for audiences to identify with the way in which this behaviour may mirror their own.
- 33Corner Reality TVSuggests popularity of reality TV rests upon the dynamics of 'anxiety and security'.
- 34Stacey Reality TVThe meaning audiences place on celebrities is linked to the pleasure through fantisising about escaping from the confines of their own lives.
- 35Perkins StereotypesNoted that stereotypes usually have an element of truth in them which makes them plausible.
- 36David Gauntlett New MediaNew digital media is no longer an 'optional extra' and has changed the way we engage with media texts. New media texts are now characterised by the way in which users generate media content themselves.
- 37Matthew Allen New MediaThe internet and its new media content is not characterised by new institutions but by new audience behaviours: interaction is the new content, distracted and fascinated and you can get it for free.
- 38Stanley Cohen Moral PanicsMass media can exaggerate the extent and significance of certain events and create a 'panic' amongst the general public.
- 39Goode and Ben-Yahuda Moral Panics5 elements of a moral panic: Concern for a groups behaviour & consequences, hostility = group is viewed as enemy, consensus= population agree threat is real & serious, disproportionality= perceived threat is greater than reality, volatility= threat appears quickly & fades.
- 40Marwick Moral PanicsTechnopanics are moral panics that are a response to fears around new media technologies and tend to make young peoples use of the internet seem abnormal and unhealthy.
- 41McQuail Moral Panics6 main areas of concern regarding the internet which has led to moral panics: ease of access to sexually explicit material, unreliability of sources, invasion of privacy, defamation, fraud and cybercrime and facilitating terrorism.
- 42McLuhan GlobalisationThe world has become a 'global village' where countries are becoming interconnected and more independent, especially in economic terms.
- 43John B. Thompson GlobalisationGlobalisation is the growing interconnectedness of different parts of the world which results in a complex form of interaction and interdependence.
- 44Slavoj Zizek GlobalisationMedia reinforces and naturalises ideology that making money is the right way of conducting business & allows people to feel less guilty about how goods are produced.
- 45Habermass Alternate mediaMedia texts should provide space for citizens to debate and criticise government actions and form public opinion. DYSTOPIAN
- 46Del Sola Poole Alternate mediaNew media will facilitate a positive media world where there will be much wider range of media texts produced that meet the needs of more groups in society. UTOPIAN
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- Fichas sobre Media theory, creado por Megan Griffiths el 03/06/2015.
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- Megan Griffiths
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