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BOOK 3

UNIT 13

VERB

NOUN

ADJETIVE

Innovation

/ˌɪn.Əˈveɪ.Ʃən/

A business innovation is a good idea that can be marketed as a way to make a profit

For example:

the latest innovations in computer

technology

Entrepreneurship

​ /ˌɑːn.trə.prəˈnɝː.ʃɪp/

•Is the hability and willingness to start and manage a new business

•

•For example: skill in starting new businesses,

especially when this involves, seeing new opportunities

DESING

/dɪˈzɑɪn/

Is a drawing, model or plan for something

For example: engineers are working on the new designs.

INCENTIVE

/ɪnˈsentɪv/

Is a reason for doing or buying something

For example:

Executives had a strong incentive to

destroy papers they knew would incriminate them in court.

Focus group

/ˈfoʊ.Kəs ˌɡruːp/

Is a random selection of people asked to give an opinion on a poduct or service

For

example: a group of people who

have been brought together

to discuss a particular subject in

order to solve a problem or suggest ideas

Optimistic

​/ˌɑːp.təˈmɪs.tɪk/

If someone is optimistic, they are confident that good things will happen

•

For example: We’re optimistic about our chances for

success.

Anonymous

/əˈnɑn·ə·məs

If something is anonymous, its name or identity is not revealed

For

example: the money was donated by an anonymous benefactor.