Business model canvas

Business model canvas

1. COSTUMER SEGEMENT

   • Only a percentage of the general population will buy your products It is a good idea not to aim too widely with your targets, to avoid spreading your resources too thinly.
     • WHO IS YOUR CUSTOMER?
       • 1) WHAT DO YOU KNOW ABOUT YOUR CUSTOMERS?
         • 1) Who they are?
           • If you sell directly to individuals, find out your customers' gender, age, marital status and occupation. If you sell to other businesses,
         • 2) What they do
           • If you sell directly to individuals, it's worth knowing their occupations and interests. If you sell to other businesses, it helps to have an understanding of what their business is trying to achieve.
         • 3) Why they buy it?
           • If you know why customers buy a product or service, it's easier to match their needs to the benefits your business can offer.
         • Asking them why they're buying or not buying, what they may want to buy in the future and asking what other needs they have can give a valuable picture of what's important to them.
         • Strong sales are driven by emphasising the benefits that your product or service brings to your customers.
         • Conduct your own market research there are many existing reports that can help you build a picture of where your customers' markets - and your business - may be going
         • 4) When they buy?
           • If you approach a customer just at the time they want to buy, you will massively increase your chances of success
         • 5) How they buy?
           • Do they buy from a website or they prefer to buy face to face
         • 6) How much money they have?
         • 7) what makes them feel good buying?
           • If you know what makes them tick, you can serve them in the way they prefer.
         • 8) What they expect of you?
         • 9) What they think about you?
       • 3) THE CUSTOMER'S CURRENT SUPPLIER
         • potential customer is already buying something similar to your product or service from someone else. Before you can sell to a potential customer, you need to know:
           • who the customer's current supplier is?
           • if the customer is happy with their current supplier?
           • if buying from you would offer the customer any benefits - and, if so, what those benefits would be ?
       • 2) WHY DO YOUR CUSTOMERS NEED YOU?
         • Every business needs a reason for their customers to buy from them and not their competitors. This is called a Unique Sales Proposition (USP). Your USP can be identified by completing the phrase "Customers will buy from me because my business is the only...

2. http://www.infoentrepreneurs.org/en/guides/segment-your-customers/