Food Validation

Food Validation

1. Functional Foods

   • E.g. LACTAID Calcium Enriched Fat Free Milk

2. Processed Functional Foods

   • Modified
     • Foods produced from organisms that have had specific changes introduced into their DNA using the methods of genetic engineering
       • E.g. Soybean
   • Fortified
     • Foods whose nutritional content has been increased by the addition of more of the vitamins and minerals they already contain
       • E.g. Calcium enriched Milk

3. National Health Priorities Australia

   • 1. Cancer Control
   • 2. Cardiovascular Health
   • 3. Injury Prevention & Control
   • 4. Mental Health
   • 5. Diabetes Mellitus
   • 6. Asthma
   • 7. Arthritis & Musculoskeletal Conditions
   • 8. Obesity
   • 9. Dementia
   • (1) Cancer Conrol
   • (2) Cardiovascular Health
   • (3) Injury Prevention & Conrol
   • (4) Mental Health
   • (5) Diabetes Mellitus
   • (6) Asthma
   • (7) Arthritis & Musculoskeletal Conditions
   • (8) Obesity
   • (9) Dementia

4. Diet-realted health Conditions

5. Nutritional Needs (using guidelines)

6. Over and Under Consumption of Macronutrients + Micronutrients

   • Over
     • Obesity
     • Hypertension
     • Dental Caries
   • Under
     • Eating Disorders -Anorexia Nervosa -Bulimia Nervosa
     • Nutritional deficiencies -Inadequate Fibre -Inadequate Iron -Inadequate Calcium

7. Food Influences

   • Social
     • (1) Lifestyle (employment, family structure, geographic, location and climate, travel, education)
     • (2) Culture and Traditions
     • (3) Peer Group
     • (4) Media, Advertising, Marketing
   • Economic
     • (1) marketplace (supermarket)
     • (2) Resource Availability (time, money skills)
     • (3) Financial Resource
   • Environmental
     • (1) Food Availability
     • (2) 'Food Miles'
     • (3) Recycling and Waste
     • (4) Packaging
   • Ethical
     • (1) Primary Production Practices
     • (2) Fair Trade
     • (3) Animal Welfare 
     • (4) Resource Use & Waste Management
     • (5) Advertising and Marketing
   • Political

8. Marketing Mix

   • Product
     • Finding a point of difference
   • Price
     • Supply & Demand
   • Place
     • Online 'food' shopping
   • Promotion
     • Direct Marketing

9. Modification & Fortification

10. Food Innovations

    • Products
    • Services
    • Systems

11. Laws & Regulations