UNIT 3.4 [REGULATIONS ON ADVERTISEMENTS]

PRACTICE GUIDELINES ON ETHICAL ADVERTISING PG2/2011
1. (a) Compliance with the Estate Agents Act (EAA) 2010 and the Estate Agents (Estate Agency Work) Regulations 2010
  1. (b) Details of Estate Agents and Salespersons must be correctly and clearly identified in all printed advertisements
    1. Advertising in flyers & pamphlets as well as banners etc.
      1. > salesperson's name stated in Public Register
        > salesperson's registration number
        > Estate Agent's name & Licence number
        > Salesperson's contact number registered with CEA
    2. Advertising in classified ads
      1. > salesperson's name and contact number registered with CEA
    3. (c) Advertisement Contents
      1. (a) not to cause or allow inaccurate,false or misleading offer, proposal, statement, representation, claim or information
        (b) All materials that advertise or promote a property must accurately describe the property
        (c) Claims of expertise, specialization or success rate
        (d) The price or other terms of the property must not be different from those instructed by the client
        (e) The advertisement and its placement shall not directly or indirectly infringe any law or legal rights
        (f) The advertisement must be removed once the property is no longer available or after the estate agency agreement is terminated
        (g) Use of the term 'co-broking'
        (h) use of dummy advertisements
        (i) advertising of estate agent services
        (j) Copied advertisements
      2. (d) Advertising Methods
        (a) Distribution of flyers & pamphlets
        (b) SMS advertising and Cold-calling
        (c) Email advertising
        (d) Talks & Seminars
        (e) Administrative Processes regarding Advertisements
        (f) Use of data
        (g) Internet Advertising
ESTATE AGENTS ACT (EAA) 2010
1. CODE OF ETHICS & PROFESSIONAL CLIENT CARE
ESTATE AGENTS (ESTATE AGENCY WORK) REGULATIONS 2010
BUILDING AND CONSTRUCTION AUTHORITY (BCA)
1. BUILDING CONTROL (OUTDOOR ADVERTISING) REGULATIONS
  1. BUILDING CONTROL ACT
2. TYPES OF SIGNAGE
  1. Advertisment
  2. signboard
  3. Directional sign
  4. Animated Billboard
  5. Skysign
  6. Balloon Sign
  7. Banner
3. OUTDOOR ADVERTISEMENT EXEMPTION LIST
  1. Any single signboard or series of related signboards displayed outdoors at a business premises with a total area of not more than 5sqm;
    1. Signboard displayed by any --> Religious body, Government-aided school, Hospital, clinic, dispensary, nursing or welfare home or hospice, run by any charity;
      1. Any advertisement or signboard displayed:--> On any stall within a hawker centre, food centre or market; or In any underpass, tunnel or mass rapid transit station
        The exhibition of any poster, banner or advertising in respect of any parliamentary election or presidential election in accordance with the Parliamentary Elections Act (Cap. 218) or the Presidential Elections Act (Cap. 240A)
4. TYPES OF LICENCE
  1. (a) licence that is issued for a period of display for 1year may be renewed automatically if the renewal licence fee payment is made through GIRO, subject to the latest licensing requirements at point of renewal
  2. (B) a licence that is issued for a period of display for 1 year or less may be renewed upon an application made and payment of appropriate licence fee within the period stipulated in the notice of payment issued by the Commissioner and renewal is subject to the latest licensing requirements at point of renewal
SPAM CONTROL ACT 2007
SINGAPORE CODE OF ADVERTISING PRACTICE (SCAP)
TOWN COUNCIL BY LAWS
PERSONAL DATA PROTECTION ACT 2012
1. CONSENT
  1. PURPOSE
    1. REASONABLENESS
DO NOT CALL (DNC) REGISTRY

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UNIT 3.4 [REGULATIONS ON ADVERTISEMENTS]

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