Enterprise 2.0

Enterprise 2.0

1. Definition

   • Coined by Andrewa Macafee (MIT 2006)
   • Use of emergenet social software platforms within, across companies, partners, customers

2. Motivation

   • Knowledge workers - davenport 2005
   • Virtualization and social structures

3. Enterprise Social Software/Media/Networks

   • External Networks
     • General - FB, Twitter
     • Specific - LinkedIn, XING
   • Internal Networks
     • Hosted - Yammer , Salesforce
     • Architectures - IBM connections, Cisco WebX Social
     • Why Internal Networks?
       • KM, Wisdom of crowd, Job posts & Teams moving faster, Less redundant, because competition is...

4. McAffee's SLATES

   • Search (content)
   • Links (content)
   • Authoring (blogs, wikis)
   • Tags (content)
   • Extensions (recommendations, profiles)
   • Signals (RSS feeds)

5. Buzzwords

   • Encourage sharing
   • Capture knowledge
   • Enable action
   • Empower people

6. Xternal Drivers

   • Email becoming inefficient
   • BYOD (Bring your own device policy)
   • Social media centered life
   • Rising Travel Economic costs

7. Management challenges

   • Infrastructure
   • User percievance
   • Traditional rollout failing
   • Management hand over control partly
   • Impossible to predict outcome

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