Disclosure - Case Study

Disclosure - Case Study

1. Character traits

   • Funny
   • Loving
   • Laid back

2. Synergy

   • Use same artistic designs throughout marketing (e.g. album cover and promo shots)
   • Same fonts across all platforms and for track titles on their website
   • Continued use of artistic design in music videos and on webite

3. Social Media

   • Use this platform to promote their own views on things (e.g. political opinions)
   • Let their personality shine through by posting funny pictures on both twitter and instagram
   • Interact with fans by asking questions and posting videos with captions of apprecitation

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