Chapter 4: Sociological Analysis of Material Culture

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Summary of chapter 4
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Chapter 4: Sociological Analysis of Material Culture
  1. Sociology
    1. The study of human beings in groups and institutions. Focus is on the way society functions and other aspects of collective behavior.
      1. Artifacts
        1. They are in society and society is reflected on them, witnesses to the present
          1. Suggest our wealth and socioeconomic class
        2. Advertising
          1. Teaches how to be "discriminating" consumers and to recognize what brands go with what kind of people.
        3. August Comte
          1. Goal was to: "know in order to predict in order to control." Help create a more humane and rational social order
          2. Emile Durkheim
            1. Relationship that exists between individuals and society is very complicated.
              1. Individual Being
                1. Has its foundation in the organism and the circle of whose activities, strictly limited
                2. Social Being
                  1. Represents the highest reality in the intellectual and moral order, by observation.
                  2. Individuality, we are an "organism," social beings, whose ideas and values are shaped by social order.
                3. Structural-functionalists
                  1. Institutions in society are part of an ongoing system of institutions, connected to all others.
                    1. Focus on whether an institution helps contribute to the stability and maintenance of society, "functional"
                      1. Functional Alternative: Substitutes for original function
                        1. Manifest Function: stated reason for using something
                          1. Latent Function: Unconscious factors involved in using something
                          2. Helps contribute to the destabilization and breakdown of society, "dysfunctional."
                            1. If an institution plays no role, "non-functional."
                            2. Typologies
                              1. Classification schemes, help us better understand the way societies, institutions, phenomena function.
                                1. Taste Cultures: entertain us, inform us, and beautify our lives.
                                  1. Herbert J. Gans
                                    1. Choices people make about the objects they purchase are connected to one another.
                                      1. High Culture
                                        1. Upper Middle Culture
                                          1. Lower Middle Culture
                                            1. Quasi-Folk Low Culture
                                              1. Youth, Black, and Ethnic Cultures
                                          2. "beautiful" or desired objects enhances a feeling of wellbeing/succesful
                                            1. Purchasing objects, enable us to escape, enhance the quality of our lives, short time a sense of power
                                              1. We imitate desires reflected by advertisements and commercials
                                                1. The choice of our possessions reflects "taste," or aesthetic values
                                                  1. Race: categorizing people by their genetic heritage.
                                                    1. Negroid
                                                      1. Mongoloid
                                                        1. Caucasian
                                                          1. Dominant motivators behind the purchase, she objects are gender specific.
                                                          2. Ethnicity: refers to groups that share certain religious, racial, national, and cultural traits and cuisine.
                                                            1. Race: position an individual has in some group
                                                              1. Ascribed Status: factors based on gender, age, family status
                                                                1. Achieved status: based on merits, abilities, success in various endeavors
                                                                2. Role: behavior expected of people who have a particular status, unconscious.
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