Editorial

Editorial

1. Audience

   • Wide range of readers-policymakers, mass

2. Goals

   • Persuasion
     • influence the policymakers
     • localize an issue
       • influence the public

3. Structure

   • Introduction (brief)
     • topic
     • opinion
   • Body
     • arguments for the opinion
       • evidence
       • reasons
     • arguments against the (strongest) objection
       • reasons
       • evidence
   • Conclusion (short)
     • Summary
     • Advice/Challenge/Solution

4. Style

   • Language
     • short sentences (succinct, unambiguous)
     • accurate words(concise)
     • active tone(declarative and confident)

5. Principles

   • Attention-grabber
     • one opinion
     • tight article structure
       • Short, focused
       • succinct sentences
     • timeliness
   • Objectivity
     • argument
       • soundness
         • logically correct
         • factually correct
     • facts
       • full and honest