Competitive marketing strategies inaction

Competitive marketing strategies inaction

1. Strategy defined for business

   • actions
     • achieve objectives
   • strategy
     • coordinating means
       • achieve ends
   • actions
     • achieve
       • long term objectives
         • First
           • coordinate
             • company resources
               • implement
                 • company strategies
         • Second
           • existing markets
             • existing products
           • operates
             • department
             • business unit
             • division
             • product-line
             • expanding into new markets
               • developing new products
         • Third
           • Budgetary process
           • Shorter Time
           • Business plan
   • tactics
     • precise actions
       • advertising media
       • pricing
       • discounts
       • Internet
       • sales force deployment
     • copyt themes

2. Human factors in strategy

   • marketing
     • counter unpredictable human response
   • role
     • strategy
       • avoid
         • confrontations
           • with competitions

3. Physical Disruption

   • series
     • upset
       • competition plans
         • pinpointed actions
   • Develop plans
     • cancel any advantage
       • competitor
         • making on time deliveries
           • matching/exceeding
             • timing
               • cancelling
                 • advantage
   • effect
     • physical move