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1. Who is it for?

   • Dogs
   • Dog owners

2. What does it do?

   • Lights up (when dark)
   • Possibly manually switched on/off

3. Where will it be used?

   • Outside
     • On the streets

4. When will it be used?

   • At night/ in the dark
     • When walking dog(s)

5. Why is it needed?

   • Dark in the evenings
     • Particularly in Winter
     • Not enough (traffic) safety
     • Not very visible (e.g. to traffic)

6. Likes

7. Dislikes

8. Needs

9. Social Group

10. Age Range

11. Spending Habits