Cultivation Theory

Cultivation Theory

1. History

   • George Gebner 1968
   • Who
     • National commission on the causes of violence in television drama Mass media task force George Gerbner
   • Why
     • Gerbner was commissioned by a group called the Mass media task force. This group wanted Gerbner to research the effects the violence has on Television and provide an analysis of findings. (Watson, J 2003)
   • When

2. What is it

3. How does it apply today

4. Examples of the theory

5. Who researched it

6. Why is it important

7. What does it compare to in mass media

8. Main attributes

9. Compare it to another theory

10. Reference list

    • Chandler, D. (1995). Cultivation theory. Available: http://www.aber.ac.uk/media/Documents/short/cultiv.html. Last accessed 20 August 2013. Watson, J 2003 Media communication (An introduction to theory and process) Palgrave Macmillan New York Gerbner, G Dimensions in violence in television drama January 1969 Paper
    • Bibliography
      • Book - Media communication (An introduction to theory and process) James Watson 2003 Palgrave Macmillan New York http://en.wikipedia.org/wiki/Cultivation_theory http://www.youtube.com/watch?v=m74rbrk1YHY&feature=youtube_gdata http://www.youtube.com/watch?v=acIqmH789Co&feature=youtube_gdata www.utwente.nl www.colorado.edu www.mediabloodhound.com www.booksie.com http://www.youtube.com/watch?v=Vw9DsOA1Y-w&feature=youtube_gdata http://www.aber.ac.uk/media/Documents/short/cultiv.html