Market approach

Market approach

1. also called

   • multiple valuation
   • calculate the value of a company
     • compare prices with others
       • • recent transaction
           • know the value of the transaction

2. competitor sells a similar patent

   • similar value

3. It is related to another valuation method

   • takes cash flows into account
     • prices to compare

4. Major frequent in its usefulness

   • requirement
     • Most active patent market

5. advantage

   • target and fair market value
   • constancy and efficiency
     • public databases
   • simplicity to use.

6. difficulty

   • Fata of patent transactions to compare
   • lack of transparency
     • patent characteristics
   • unreliable
     • manipulate the information

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