Aims And Objectives

Aims And Objectives

1. mission statement: statement of aims from a business states aims and objectives of a business

   • how a business can provide products to a stakeholder

2. aims: what a business wants to achieve

   • reach break even point

3. objective: adjustable targets to get to a business aim

   • what to change to reach breakeven point
   • how to reach aim through objectives
   • step by step

4. maximising profits: how to maximise profits

   • get sponserships
   • increase prices of products
   • change supplier

5. maximising market share: share of total sales

   • introduce new products
   • advertising
   • sponsoring attracts more buyers