Golden Circle

Golden Circle

1. Created to connect with the client base

   • Why they do what they do?
     • Culture
       • Mental programming that we inherit from our ancestors and pick up from the people around us
       • Values
         • Sentiments does the majority of the population share about different things
         • Influence the norms
           • HOW we are expected to behave
       • History
         • Country's history has a huge influence on how its people do things today
       • Systems
         • Its the way a society organizes its commons
       • The learning curve
         • U-curve
           • Four stages:
             • The unknown unknowns
               • Honeymoon
                 • We are still "tourists"
             • The known unkowns
               • Crisis
                 • Culture Shocks
             • The known kowns
               • Recovery
                 • We begin to master the technicalities of lliving in our new home
             • The unkown knowns
               • Adjustment
                 • We start to do the WHATS without thinking about it