Mobile & Education - What ExamTime Stats Tell Us

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Desktop usage still most popular, not surprising given that we are a web application with no native offerings to date.

Mobile Usage of our Platform: What does it tell us about Mobile Device usage in Education ?

Visits By Device Type

Tablet usage is low

Surprising given the talk of tablets in education. But ...

Lack of native app for ExamTime is an obvious factor.

Mobile OS Wars: Who's winning in education ?

By Device By Market: Visits by markets where most visits are recorded

Ireland (10%), India (13%) and the US (14%) represent the highest rate of mobile usage.

Some Interesting Outliers: Countries where students and teachers are demonstrating highest mobile usage.

Taking total mobile OS visits to examtime.com - iOS is winning ...

Interesting: In the rapidly developing nations of Brazil and India Android has a majority of usage

Compared to European and North American countries where iOS holds sway.

Some Interesting Outliers: Countries that don't obey the Android Apple Dichotomy

Blackberry

Symbian

Unique!

Nokia

How do we make our product more accessible to the mobile and tablet markets?

Do we focus on building native apps or a tailored web app?

Web app

Reuse existing skills.

Faster release cycle.

Ever-improving browser support (leverage offline storage push notifications).

Don't have to target multiple platforms (kind of)

... Development-wise this is the path of least resistance

Native

Acquire new skills.

Longer release cycle - obstacles to the marketplace.

Have to consider multiple platforms.

... A pain in the ass from a development perspective

But ...

It's all about the user experience

Is this the experience that users now expect?

Current feedback has seen many requests/queries for an iPhone app or an Android app.

Monetisation should be easier.

If we go native ... which platform do we target first?

iOS

Our stats show iOS as the dominant platform for our existing mobile users.

A lot of noise about iPad becoming established in the classroom - if it is true, we would want to capitalize on that.

Stats elsewhere suggest the Apple users are more likely to spend (revenue in AppStore was over double that in GooglePlay)

Android

Age-profile for Android usage is closer to our target market

Our stats suggest Android has a significant foothold in rapidly expanding markets.

Most popular mobile devices on examtime.com

Mobile & Education - What Our Stats Tell Us

Domhnall Murphy - Senior Developer at examtime.com

1. Introduction to examtime.com - who we are and what we do.

2. How do we bring the ExamTime product to the mobile market?

3. What our current visitor stats tell us about

Devices used

Markets/regions

Mobile OS

Mobile devices

4. Mobile strategy: The two main questions we have to address.

Apple (iPhone, iPad and iPod) by a considerable margin..

Breakdown for our top 10 markets

Samsung looks to be very popular in Brazil, and to a lesser extent India, where Nokia continues to be a force.

Consistent with the OS stats, Apple holds sway in Australia, UK and the US

Markets: The web app currently supports languages of English, Spanish, Portuguese, Brazilian Portuguese and, most recently, German.

All stats based on visits to ET pages in the last 6 months (1st March - 18th Sept)

Thank you for listening. Questions?

Emerging markets in South America showing less mobile penetration. Perhaps a mobile offering is less compelling for these markets.

Our dominant markets (by % visitors) are showing higher than average mobile usage. Suggest that a mobile offering could capitalize on mobile trends in these markets?

But ... If we could have one feature-complete app tomorrow, we would probably want a native app on iOS!

Devices

Devices By Market

Mobile OS

Mobile Devices

Where Next?

Introduction

Markets

ExamTime