A-Levels (Media) Psychology Fichas sobre Hovland - Yale Model, creado por OliviaBridge el 08/06/2013.
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Creado por OliviaBridge
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Outline the 3 factors of effective communication.
Who are more effective persuaders?
Why are experts effective sources for persuasion?
What did research conducted by Boehner & Insko find?
When are messages of persuasion most effective?
What level of fear is most effective?
Which type of audiences are least easy to persuade?
What do intelligent audiences require?
What age range is most susceptible to persuasion?
What age range is most susceptible to persuasion?
What age range is most susceptible to persuasion?
Why are Hovlands samples unrepresentative?
(AO2)
What did Hume suggest about celebrity endorsement?
(AO2)
How is effective communication achieved according to the Hovland - Yale model?
