30. The More Uncertain People are, the More they Defend their Ideas

30. Cognitive Dissonence

• 
• Pie de imagen: Image Courtesy of: https://knowledge.insead.edu/

Definition: Cognitive Dissonance Denial

• The act of completely denying or ignoring certain facts because they conflict with our own beliefs whether accurate or not.

How Cognitive Dissonance Affects Beliefs

• If people are not forced to agree with something they don't believe in, then they actually tend to deny any new or different information presented to them.
• If unconfident about their beliefs, they tend to dig in even harder to defend their position.
• If people are forced to agree with something they don't believe in, the more it occurs the more they begin to change their beliefs.
• 
• Pie de imagen: Image compliments of: https://imgur.com/gallery/lzaMR