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Sales & Marketing Definitions for Retailers
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- 1Market segmentationThe process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.
- 2Purchase funnelAwareness – customer is aware of the existence of a product or service
Interest – actively expressing an interest in a product
Desire – aspiring to a particular brand or product
Action – taking the next step towards purchasing the chosen product - 3Sales PromotionsThey are short term incentives or action communications to encourage sales / product purchase.
Limited time and space, offer better value for money, and attempt to provoke an immediate behavioural effect. - 4Upsellingoffering a pricier version of the item
- 5Cross SellingRecommending a product relevant to the one that’s already in their basket
- 6SEMSearch engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising
- 7CTRClick Through Rate
% of times an ad has been clicked on in terms of ad views - 8CPACost Per Acquisition
The average cost of acquiring a new customer. Calculated by dividing campaign spend by the number of new customers - 9Open Rate% of recipients that open your email newsletter. Calculated as number of opens in terms of mails sent
- 10Influencer MarketingIdentifying individuals that have influence over potential customers, and orients marketing activities around these influencers
Información
- Descripción
- A deck with explanations of some sales and marketing terms for retailers.
- Creado por
- Usuario eliminado · jun 2018
- Actualizado
- 28 jun 2018
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- 14
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- Creado por Lisa Holmes · 28 jun 2018
- Copiado por Lisa Holmes · 28 jun 2018
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