A marketing manager has an engagement program with emails that have been activated and approved. The stream cadence has been set up, and the program turned on, but after the cast date, the manager can see that emails are not sent. Which step has been missed?
The quality of the deliverability is not checked.
Members have not been added to the engagement program.
The CRM sync with the engagement program is not activated.
The engagement score has not had sufficient time to calculate.
A content marketing manager has 1000 leads in an engagement program, 110 of which have exhausted all the content. The content marketing manager recently completed a new white paper and has added the new content into the program at the top of the only stream in the program. How many leads will receive the new white paper at the next cast, assuming there are no deliverability issues and no additional people will be added to the program?
110
890
1000
1110
To personalize an email, a marketer wants to use different types of tokens. What is an incorrect use of a token in an email asset?
Date Token
Trigger Token
Company Token
Email Script Token
Which asset type can be used in an engagement program stream?
Email
Hosted URL
Landing Page
Email send program
Where is the number of email addresses unsubscribed from an Email Send Program found?
The Program Members tab
The Program Summary View
The Program Smart List tab
The Program Dashboard View
Which type of reporting is impacted by the acquisition program?
Program Dashboard
Email Performance Report
Lead Performance Analyzer
Program Performance Report
Landing Page Performance Report
Which two columns on the Program Performance Report are calculated using acquisition program?
New Names
Total Members
Revenue per New Name
Cost per Member (USD)
Cost per New Name (USD)
Revenue per Member (USD)
A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program. What will occur?
The report will return an error for cost per success.
The report will return a null value for cost per success.
The report will identify the last program status as a success and calculate based on that.
The report will identify the first program status as a success and calculate based on that.
A Contact Us form and landing page are located in a program. Which acquisition is automatically set if a new lead fills out the Contact Us form?
The name of the form
The name will be blank
The name of the program
The name of the landing page
A marketing manager recently launched a landing page with the following URL: go.marketo.com/Pricing. The manager is keeping the page content the same, but wants to update the URL to go.marketo.com/Product-Costs. How should this update be done?
Edit URL Settings
Enable Personalized URLs
Open URL Builder in Admin
Generate a private preview URL
A marketer needs to comply with Canada's Anti-Spam Legislation. On the landing page forms, an opt-in checkbox is provided for those who enter Canada in the Country field. Which form functionality should be used?
Mask Input
Visibility Rules
Field Dependency
Targeted Selections
A marketer has a field on a form where a lead can indicate products of interest. The corresponding field in the CRM contains product codes, but the marketer wants to display the full product names on the form. What should the marketer do?
Use a custom Visibility Rule to change the picklist items
Use Mask Input to change the display value of the picklist items
Use a different Display Value and Stored Value in the picklist items
Use Progressive Profiling to change the display value of the picklist items
A marketing manager wants to run a batch Smart Campaign to process leads that were both created by form fillout today and who also visited the company's pricing page. Which rule logic should be used when setting up the Smart List?
Use ANY filters
Use ALL filters
Use Basic filters
Use Advanced filters
A marketing manager needs to gate a piece of content on the company website. Which three channel and program types correspond to this activity?
An Email program with the channel "Email"
A Default program with the channel "Email"
An Event program with the channel "Web Form"
A Default program with the channel "Content"
A Default program with the channel "Web Form"
A Default program with the channel "Web Content"
An Engagement program with the channel "Web Content"
Which three steps should a marketer use to make an unsubscribe page appear in the readers local language?
Update the individual languages and set your default
Create a smart list for language each preferred language
Create a segmentation for language with a segment for each preferred language
Create the content block on the landing page as dynamic, selecting the preferred language segmentation
Create the content block on the landing page as dynamic, selecting the preferred language smart list for each language
Which features differentiate Marketo from an email service provider (ESP)?
Send mass emails, score leads, nurture leads, and build web forms
Multi-step campaigns, send mass emails, build web forms, and landing pages
Track email opens and clicks, nurture leads, send mass emails, and score leads
Monitor website actions, score leads, data normalization, and multi-step campaigns
A marketer wants to launch a new gated asset on a company website using a Marketo embedded form. Which functionality is used for Marketo embedded forms?
reCAPTCHA
Form Pre-fill
Progressive Profiling
Suppress Competitor form fills
Which type of program should be used to present multiple pieces of content over time in a systematic way?
Email program
Webinar program
Engagement program
Operational program
The following token is added to a subject line in an email: {{company.CompanyName:default=Your Company}}. What is the purpose of the token's default value Your Company?
To display the lead's Company Name in the subject line
To replace the lead's Company Name in the Lead Database
To populate Your Company if the Company Name field is empty
To display Your Company in the subject line for every email recipient
At a minimum, which two company stakeholders should be included in the process when creating a scoring plan?
Sales
Finance
Marketing
Chief executive officer
Research and development
Who should provide the final approval of a scoring model's targeted buyer persona?
Product manager
Customer Success
A marketing manager has some leads in the database that have not opened emails in the past six months. The marketing manager wants to reset their scores to 0. Which solution would work to reset their score to 0?
Smart Campaign with a flow step - CHANGE PROGRAM SUCCESS = 0
Smart Campaign with a flow step - CHANGE SCORE, New Value = 0
Smart List with a flow step - CHANGE DATA VALUE, New Value = 0
Smart Campaign with a flow step - Add to system list "Unscored leads"
A lead is deemed sales ready. How can this be communicated to sales?
Send an alert
Send a marketing email
Send a lead status report
Add to Engagement Program
A marketing and sales organization has a service level agreement (SLA) in place that requires sales to follow up on an assigned lead within 24 hours of receiving a notification. If a follow-up does not occur within 48 hours, a reminder notification is sent to them. Which set of flow setup steps should be used to accomplish the reminder notification?
Wait, Send Alert
Wait, Send Email
Wait, Add interesting moment
Wait, Change Program Status, send Alert
A lead has reached a specific lead score and is then marked as sales ready. Where is this indicated?
Lead Status
A flag in Admin
Email Permission
Lead Owner Comments
A marketing manager wants to know how many new names were added to the database as a result of a promotion using a Marketo landing page. Which report will provide these results?
Success Path Analyzer
Web Page Activity Report
Landing Page Conversion Analyzer
A marketing manager is running a landing page A/B test and wants to know which of the two pages had the best conversion rate. Which report should be used?
Form Conversion Report
Event Registration Report
Landing Page Activity Report
The marketing team has completed a program, assigned program statuses and added the associated period costs. The team wants to find out the cost per success using a program performance report. What is required for the team to obtain the desired metric?
Program Status for Invites
Program Status for No-Shows
Program Status for Unsubscribes
Program Status designated a Success
A marketer has created a lead scoring program that is nested within a campaign folder. When looking to update some of the token values, the marketer noticed that some were listed as "Inherited". Where were the inherited tokens created?
In a Parent Folder
In another Workspace
In the Token Generator
In the Landing Page editor
What is required if a marketing manager wants to send an email personalized from account owners showing an image of each account owner's personal signature. What functionality should be used?
Smart List
System Token
Email Template
Dynamic Content
You need to mark individuals as attended as they show up to your customer appreciation dinner. Which channel and program type should you use?
Webinar Channel and the Event Program Type
Email Send Channel and the Email Program type
Live Event Channel and the Event Program Type
Operational Program Channel and Default Program Type
How can you determine which leads filled out the form on a specific landing page?
Create a Landing Page Performance Report
Create a form submission list in the Design Studio
Create a smart list using the filter 'Filled out form' with the constraint of 'Web page'
Create a smart list using the filter 'Visited Web Page' with the constraint of 'Form = true"
When should custom columns be added to a lead report?
To display anonymous visitors in a Web Page Activity report
To change the Lead Created At time frame to show results for the fiscal year
To review email statistics on number delivered, number bounced, and open rates
To show how leads that were created this year have progressed through the lifecycle
What is the reporting impact of selecting an acquisition program when importing a list?
Selecting an acquisition program is required for using the Success Path Analyzer
The acquisition program is required to show program success in the Email Performance report
The acquisition program is required to show the number and percent of new names in the Program Performance report
The Lead Performance report uses an acquisition program to show how successful each program is at generating new leads
You want to analyze marketing's overall lead generation efforts to grow the database over the past three years. Which report type should you run?
Program Analyzer
Leads by Status report
Lead Performance report
Leads by Revenue Stage report
Opportunity Influence Analyzer
If you want to figure out how many people converted on a Marketo landing page, which report would you use?
Landing Page Performance
Web Page Activity
Program Performance
Lead Performance
If you want to limit an email performance report to a specific timeframe, which section should you go to?
Report
Setup
Subscriptions
If you want to see how many people clicked through to your landing page from an email, which report would you use?
Campaign Email Performance Report
Email Link Performance Report
If you want to understand the performance of your nurture program, which report would you run?
Engagement Stream Performance
Email Performance
Campaign Performance
Which of the following can you view in a Program Performance report? (Choose all that apply)
Program rank per channel
Cost per success
Number of members
Number of successes
Which of the following are columns that you can add in an Email Performance report? (Choose all that apply)
Hard Bounced
Soft Bounced
Unsubscribed
Engagement Score
Clicked
If you want to understand the growth of your database, which report would you look at?
Leads by Status
Leads by Revenue Stage
Leads by Campaign
In which of the following reports can you filter with smart lists? (Choose all that apply)
True or false: In Lead Performance reports, you can group by company or lead attributes.
True or false: You can include program statuses in Program Performance reports for more than one channel.
You want to track a gated piece of content on your company website for number of form fills. What Channel would you use?
Web Form
Web Content
Live Event
Trade Show
You want to track a gated piece of content on your company website for new names. What Channel would you use?
Nurture
Email Send
You want to send an email to individuals thanking them for stopping by and asking them if they would like to receive emails from you. Which Channel(s) Should you use?
Tradeshow
You want to send multiple emails to the same audience at a consistent pace and time. Which Channel(s) should you use?
Your audience can be split up into clearly defined groups who receive marketing messages based on a standardized set of rules. Which program type should you use?
Engagement Program
Default Program
Email Program
Event Program
Emails are not being sent out on a regular cadence. Which program should you use?
You want to send a product update or new release message to your customers. Which Channel(s) should you use?
Default
The email is only being sent out once to a group based on Static or Smart List criteria. Which Program(s) should you use?
Your email will be sent out multiple times. Which Program(s) should you use?
Select all that can be A/B tested in an Email Send.
Subject Line
Whole Email
From Address
Date/Time
To Address
Preheader
Select all Winner Criteria options available with an A/B Test.
Opens
Clicks
Click to Open %
Any Event
To populate your event confirmation email with this unique URL, use the following token in your email:
{{my.Event Title}}
{{member.webinar url}}
{{my.add to calendar}}
{{member.event url}}
Select all types of Smart Campaigns.
Wait Step Campaigns
Filter Campaigns
Trigger Campaigns
Email Campaigns
Batch Filter Campaigns use Smart Lists to search for lead behavior.
Which do Trigger Smart Lists look for?
Web behavior
Segmentation attributes
CRM data attributes
Lead History
You cannot use a Date Token in a Wait Flow Action.
You have 2000 leads in an engagement program, 125 of which have exhausted all the content. You recently added new content into the program at the top of the only stream in the program.
How many leads will receive the new white paper at the next cast, assuming there are no deliverability issues and no additional people will be added to the program?
125
875
2000
1125
These are types of Tokens. Select all that apply.
Personalized Tokens
System Tokens
My Tokens
Behavior Tokens
Attribute Tokens
Which type of Token should you use to change a data value?
Personalization Tokens
Behavioral Tokens
Which type of Token should you use to display lead information?
Which type of Tokens should you use to insert a date in an asset?
Which type of Token should you use to show program information?
Which is NOT a type of My Program Tokens?
Calendar File
Email Script
Rich Text
SFDC Campaign
HTML
Which Report shows web activity to your landing pages and public website, grouped by company?
Lead Performance Report
Company Web Activity Report
Which type of Report reviews interactions with your emails sent through Marketo Sales Insight in Salesforce, Microsoft Dynamics, and the Outlook and Gmail plug-in?
Social Influence Report
Sales Insight Email Performance Report
Leads by Revenue Stage Report
Which Report requires the use of the acquisition program functionality?
Performance Report Report
Which Report is automatic reporting based on the Lead Status field?
Leads by Status Report
What does a Munchkin Code track?
visits
clicks
form fills
conversion
What are the appropriate settings for Default systems required to limit the amount of emails a lead receives?
2 per day
5 per 7 days
1 per day
4 per 7 days
Which ways assign program acquisition?
Set the acquisition program manually via “change data value” flow step
Enter the acquisition program during list import
Import members into the program from the Members tab
Person is created as a member of a program, and that person is new to the Marketo database
What does the "operational" setting do?
Sent to leads set marketing suspended
Sent to leads deleted from the Database
Removes employees from Member list
When is it OK to use the "operational" setting?
Receipts for purchases
Registration confirmations
Download links in response to form fill-outs
Requested assets
Bought from a list
If you want to use 'or' logic in a Nurture Program, what should you use?
Transition Rules
Smart Campaign
Streams
For A/B Tests, how much time is required to wait between the send test and the send winner?
3 hours
1 hour
No time
4 hours
What is the highest number available for Engagement Scores?
100
50
500
1,000
True or False? You must use OR before AND when using Smart List logic.
True or False? Smart List Triggers automatically default to 'OR', no matter if your filers are set to 'and' or not.
True or False? Marketo uses 'AND' before 'OR' for all Trigger Campaigns.
True or False? A Lead enters a flow step with a 5 day wait step. Then, the wait step is changed to 8 days. That lead will follow the 8 days wait step.
True or False? You can use Date Tokens in a Wait Flow Action for Batch Campaigns.
True or False? A Flow Step best practice is to take care of the customers first.
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