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Marketo Certified Exam Practice Quiz
Questions in this quiz (88)
1A marketing manager has an engagement program with emails that have been activated and approved. The stream cadence has been set up, and the program turned on, but after the cast date, the manager can see that emails are not sent. Which step has been missed?
- AThe quality of the deliverability is not checked.
- BMembers have not been added to the engagement program.
- CThe CRM sync with the engagement program is not activated.
- DThe engagement score has not had sufficient time to calculate.
2A content marketing manager has 1000 leads in an engagement program, 110 of which have exhausted all the content. The content marketing manager recently completed a new white paper and has added the new content into the program at the top of the only stream in the program.
How many leads will receive the new white paper at the next cast, assuming there are no deliverability issues and no additional people will be added to the program?- A110
- B890
- C1000
- D1110
3To personalize an email, a marketer wants to use different types of tokens. What is an incorrect use of a token in an email asset?
- ADate Token
- BTrigger Token
- CCompany Token
- DEmail Script Token
4Which asset type can be used in an engagement program stream?
- AEmail
- BHosted URL
- CLanding Page
- DEmail send program
5Where is the number of email addresses unsubscribed from an Email Send Program found?
- AThe Program Members tab
- BThe Program Summary View
- CThe Program Smart List tab
- DThe Program Dashboard View
6Which type of reporting is impacted by the acquisition program?
- AProgram Dashboard
- BEmail Performance Report
- CLead Performance Analyzer
- DProgram Performance Report
- ELanding Page Performance Report
7Which two columns on the Program Performance Report are calculated using acquisition program?
- ANew Names
- BTotal Members
- CRevenue per New Name
- DCost per Member (USD)
- ECost per New Name (USD)
- FRevenue per Member (USD)
8A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program. What will occur?
- AThe report will return an error for cost per success.
- BThe report will return a null value for cost per success.
- CThe report will identify the last program status as a success and calculate based on that.
- DThe report will identify the first program status as a success and calculate based on that.
9A Contact Us form and landing page are located in a program. Which acquisition is automatically set if a new lead fills out the Contact Us form?
- AThe name of the form
- BThe name will be blank
- CThe name of the program
- DThe name of the landing page
10A marketing manager recently launched a landing page with the following URL: go.marketo.com/Pricing. The manager is keeping the page content the same, but wants to update the URL to go.marketo.com/Product-Costs. How should this update be done?
- AEdit URL Settings
- BEnable Personalized URLs
- COpen URL Builder in Admin
- DGenerate a private preview URL
11A marketer needs to comply with Canada's Anti-Spam Legislation. On the landing page forms, an opt-in checkbox is provided for those who enter Canada in the Country field. Which form functionality should be used?
- AMask Input
- BVisibility Rules
- CField Dependency
- DTargeted Selections
12A marketer has a field on a form where a lead can indicate products of interest. The corresponding field in the CRM contains product codes, but the marketer wants to display the full product names on the form. What should the marketer do?
- AUse a custom Visibility Rule to change the picklist items
- BUse Mask Input to change the display value of the picklist items
- CUse a different Display Value and Stored Value in the picklist items
- DUse Progressive Profiling to change the display value of the picklist items
13A marketing manager wants to run a batch Smart Campaign to process leads that were both created by form fillout today and who also visited the company's pricing page. Which rule logic should be used when setting up the Smart List?
- AUse ANY filters
- BUse ALL filters
- CUse Basic filters
- DUse Advanced filters
14A marketing manager needs to gate a piece of content on the company website. Which three channel and program types correspond to this activity?
- AAn Email program with the channel "Email"
- BA Default program with the channel "Email"
- CAn Event program with the channel "Web Form"
- DA Default program with the channel "Content"
- EA Default program with the channel "Web Form"
- FA Default program with the channel "Web Content"
- GAn Engagement program with the channel "Web Content"
15Which three steps should a marketer use to make an unsubscribe page appear in the readers local language?
- AUpdate the individual languages and set your default
- BCreate a smart list for language each preferred language
- CCreate a segmentation for language with a segment for each preferred language
- DCreate the content block on the landing page as dynamic, selecting the preferred language segmentation
- ECreate the content block on the landing page as dynamic, selecting the preferred language smart list for each language
16Which features differentiate Marketo from an email service provider (ESP)?
- ASend mass emails, score leads, nurture leads, and build web forms
- BMulti-step campaigns, send mass emails, build web forms, and landing pages
- CTrack email opens and clicks, nurture leads, send mass emails, and score leads
- DMonitor website actions, score leads, data normalization, and multi-step campaigns
17A marketer wants to launch a new gated asset on a company website using a Marketo embedded form. Which functionality is used for Marketo embedded forms?
- AreCAPTCHA
- BForm Pre-fill
- CProgressive Profiling
- DSuppress Competitor form fills
18Which type of program should be used to present multiple pieces of content over time in a systematic way?
- AEmail program
- BWebinar program
- CEngagement program
- DOperational program
19The following token is added to a subject line in an email: {{company.CompanyName:default=Your Company}}. What is the purpose of the token's default value Your Company?
- ATo display the lead's Company Name in the subject line
- BTo replace the lead's Company Name in the Lead Database
- CTo populate Your Company if the Company Name field is empty
- DTo display Your Company in the subject line for every email recipient
20At a minimum, which two company stakeholders should be included in the process when creating a scoring plan?
- ASales
- BFinance
- CMarketing
- DChief executive officer
- EResearch and development
21Who should provide the final approval of a scoring model's targeted buyer persona?
- ASales
- BMarketing
- CProduct manager
- DCustomer Success
22A marketing manager has some leads in the database that have not opened emails in the past six months. The marketing manager wants to reset their scores to 0. Which solution would work to reset their score to 0?
- ASmart Campaign with a flow step - CHANGE PROGRAM SUCCESS = 0
- BSmart Campaign with a flow step - CHANGE SCORE, New Value = 0
- CSmart List with a flow step - CHANGE DATA VALUE, New Value = 0
- DSmart Campaign with a flow step - Add to system list "Unscored leads"
23A lead is deemed sales ready. How can this be communicated to sales?
- ASend an alert
- BSend a marketing email
- CSend a lead status report
- DAdd to Engagement Program
24A marketing and sales organization has a service level agreement (SLA) in place that requires sales to follow up on an assigned lead within 24 hours of receiving a notification. If a follow-up does not occur within 48 hours, a reminder notification is sent to them. Which set of flow setup steps should be used to accomplish the reminder notification?
- AWait, Send Alert
- BWait, Send Email
- CWait, Add interesting moment
- DWait, Change Program Status, send Alert
25A lead has reached a specific lead score and is then marked as sales ready. Where is this indicated?
- ALead Status
- BA flag in Admin
- CEmail Permission
- DLead Owner Comments
26A marketing manager wants to know how many new names were added to the database as a result of a promotion using a Marketo landing page. Which report will provide these results?
- ASuccess Path Analyzer
- BWeb Page Activity Report
- CLanding Page Performance Report
- DLanding Page Conversion Analyzer
27A marketing manager is running a landing page A/B test and wants to know which of the two pages had the best conversion rate. Which report should be used?
- AForm Conversion Report
- BEvent Registration Report
- CLanding Page Activity Report
- DLanding Page Performance Report
28The marketing team has completed a program, assigned program statuses and added the associated period costs. The team wants to find out the cost per success using a program performance report. What is required for the team to obtain the desired metric?
- AProgram Status for Invites
- BProgram Status for No-Shows
- CProgram Status for Unsubscribes
- DProgram Status designated a Success
29A marketer has created a lead scoring program that is nested within a campaign folder. When looking to update some of the token values, the marketer noticed that some were listed as "Inherited". Where were the inherited tokens created?
- AIn a Parent Folder
- BIn another Workspace
- CIn the Token Generator
- DIn the Landing Page editor
30What is required if a marketing manager wants to send an email personalized from account owners showing an image of each account owner's personal signature. What functionality should be used?
- ASmart List
- BSystem Token
- CEmail Template
- DDynamic Content
31You need to mark individuals as attended as they show up to your customer appreciation dinner. Which channel and program type should you use?
- AWebinar Channel and the Event Program Type
- BEmail Send Channel and the Email Program type
- CLive Event Channel and the Event Program Type
- DOperational Program Channel and Default Program Type
32How can you determine which leads filled out the form on a specific landing page?
- ACreate a Landing Page Performance Report
- BCreate a form submission list in the Design Studio
- CCreate a smart list using the filter 'Filled out form' with the constraint of 'Web page'
- DCreate a smart list using the filter 'Visited Web Page' with the constraint of 'Form = true"
33When should custom columns be added to a lead report?
- ATo display anonymous visitors in a Web Page Activity report
- BTo change the Lead Created At time frame to show results for the fiscal year
- CTo review email statistics on number delivered, number bounced, and open rates
- DTo show how leads that were created this year have progressed through the lifecycle
34What is the reporting impact of selecting an acquisition program when importing a list?
- ASelecting an acquisition program is required for using the Success Path Analyzer
- BThe acquisition program is required to show program success in the Email Performance report
- CThe acquisition program is required to show the number and percent of new names in the Program Performance report
- DThe Lead Performance report uses an acquisition program to show how successful each program is at generating new leads
35You want to analyze marketing's overall lead generation efforts to grow the database over the past three years. Which report type should you run?
- AProgram Analyzer
- BLeads by Status report
- CLead Performance report
- DLeads by Revenue Stage report
- EOpportunity Influence Analyzer
36A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program. What will occur?
- AThe report will return an error for cost per success.
- BThe report will return a null value for cost per success.
- CThe report will identify the last program status as a success and calculate based on that.
- DThe report will identify the first program status as a success and calculate based on that.
37If you want to figure out how many people converted on a Marketo landing page, which report would you use?
- ALanding Page Performance
- BWeb Page Activity
- CProgram Performance
- DLead Performance
38If you want to limit an email performance report to a specific timeframe, which section should you go to?
- AReport
- BSmart List
- CSetup
- DSubscriptions
39If you want to see how many people clicked through to your landing page from an email, which report would you use?
- AEmail Performance Report
- BCampaign Email Performance Report
- CEmail Link Performance Report
- DLanding Page Performance Report
40If you want to understand the performance of your nurture program, which report would you run?
- AEngagement Stream Performance
- BProgram Performance
- CEmail Performance
- DCampaign Performance
41Which of the following can you view in a Program Performance report? (Choose all that apply)
- AProgram rank per channel
- BCost per success
- CNumber of members
- DNumber of successes
42Which of the following are columns that you can add in an Email Performance report? (Choose all that apply)
- AHard Bounced
- BSoft Bounced
- CUnsubscribed
- DEngagement Score
- EClicked
43If you want to understand the growth of your database, which report would you look at?
- ALeads by Status
- BLeads by Revenue Stage
- CLead Performance
- DLeads by Campaign
44In which of the following reports can you filter with smart lists? (Choose all that apply)
- ALead Performance
- BLanding Page Performance
- CWeb Page Activity
- DEmail Performance
45True or false: In Lead Performance reports, you can group by company or lead attributes.
- ATrue
- BFalse
46True or false: You can include program statuses in Program Performance reports for more than one channel.
- ATrue
- BFalse
47A marketing manager is running a landing page A/B test and wants to know which of the two pages had the best conversion rate. Which report should be used?
- AForm Conversion Report
- BEvent Registration Report
- CLanding Page Activity Report
- DLanding Page Performance Report
48You want to track a gated piece of content on your company website for number of form fills. What Channel would you use?
- AWeb Form
- BWeb Content
- CLive Event
- DTrade Show
49You want to track a gated piece of content on your company website for new names. What Channel would you use?
- AWeb Content
- BWeb Form
- CNurture
- DEmail Send
50You want to send an email to individuals thanking them for stopping by and asking them if they would like to receive emails from you. Which Channel(s) Should you use?
- ATradeshow
- BLive Event
- CNurture
- DWeb Form
51You want to send multiple emails to the same audience at a consistent pace and time. Which Channel(s) should you use?
- AEmail Send
- BLive Event
- CNurture
- DTradeshow
52Your audience can be split up into clearly defined groups who receive marketing messages based on a standardized set of rules. Which program type should you use?
- AEngagement Program
- BDefault Program
- CEmail Program
- DEvent Program
53Emails are not being sent out on a regular cadence. Which program should you use?
- AEngagement Program
- BDefault Program
54You want to send a product update or new release message to your customers. Which Channel(s) should you use?
- AEmail Send
- BDefault
- CNurture
- DLive Event
55The email is only being sent out once to a group based on Static or Smart List criteria. Which Program(s) should you use?
- ADefault Program
- BEngagement Program
- CEmail Program
- DEvent Program
56Your email will be sent out multiple times. Which Program(s) should you use?
- AEmail Program
- BDefault Program
57Select all that can be A/B tested in an Email Send.
- ASubject Line
- BWhole Email
- CFrom Address
- DDate/Time
- ETo Address
- FPreheader
58Select all Winner Criteria options available with an A/B Test.
- AOpens
- BClicks
- CClick to Open %
- DEngagement Score
- EAny Event
59To populate your event confirmation email with this unique URL, use the following token in your email:
- A{{my.Event Title}}
- B{{member.webinar url}}
- C{{my.add to calendar}}
- D{{member.event url}}
60Select all types of Smart Campaigns.
- AWait Step Campaigns
- BFilter Campaigns
- CTrigger Campaigns
- DEmail Campaigns
61Batch Filter Campaigns use Smart Lists to search for lead behavior.
- ATrue
- BFalse
62Which do Trigger Smart Lists look for?
- AWeb behavior
- BSegmentation attributes
- CCRM data attributes
- DLead History
63You cannot use a Date Token in a Wait Flow Action.
- ATrue
- BFalse
64You have 2000 leads in an engagement program, 125 of which have exhausted all the content. You recently added new content into the program at the top of the only stream in the program.
How many leads will receive the new white paper at the next cast, assuming there are no deliverability issues and no additional people will be added to the program?- A125
- B875
- C2000
- D1125
65These are types of Tokens. Select all that apply.
- APersonalized Tokens
- BSystem Tokens
- CMy Tokens
- DBehavior Tokens
- EAttribute Tokens
66Which type of Token should you use to change a data value?
- APersonalization Tokens
- BSystem Tokens
- CMy Tokens
- DBehavioral Tokens
67Which type of Token should you use to display lead information?
- APersonalization Tokens
- BSystem Tokens
- CMy Tokens
- DAttribute Tokens
68Which type of Tokens should you use to insert a date in an asset?
- APersonalization Tokens
- BSystem Tokens
- CMy Tokens
- DBehavior Tokens
69Which type of Token should you use to show program information?
- APersonalization Tokens
- BSystem Tokens
- CMy Tokens
- DAttribute Tokens
70Which is NOT a type of My Program Tokens?
- ACalendar File
- BEmail Script
- CRich Text
- DSFDC Campaign
- EHTML
71Which Report shows web activity to your landing pages and public website, grouped by company?
- ALanding Page Performance Report
- BLead Performance Report
- CCompany Web Activity Report
- DWeb Page Activity Report
72Which type of Report reviews interactions with your emails sent through Marketo Sales Insight in Salesforce, Microsoft
Dynamics, and the Outlook and Gmail plug-in?- ASocial Influence Report
- BSales Insight Email Performance Report
- CLeads by Revenue Stage Report
- DProgram Performance Report
73Which Report requires the use of the acquisition program functionality?
- ALanding Page Performance Report
- BPerformance Report Report
- CLeads by Revenue Stage Report
- DProgram Performance Report
74Which Report is automatic reporting based on the Lead Status field?
- ALeads by Status Report
- BCompany Web Activity Report
- CLead Performance Report
- DSocial Influence Report
75What does a Munchkin Code track?
- Avisits
- Bclicks
- Cform fills
- Dconversion
76What are the appropriate settings for Default systems required to limit the amount of emails a lead receives?
- A2 per day
- B5 per 7 days
- C1 per day
- D4 per 7 days
77Which ways assign program acquisition?
- ASet the acquisition program manually via “change data value” flow step
- BEnter the acquisition program during list import
- CImport members into the program from the Members tab
- DPerson is created as a member of a program, and that person is new to the Marketo database
78What does the "operational" setting do?
- ASent to leads set marketing suspended
- BSent to leads deleted from the Database
- CRemoves employees from Member list
79When is it OK to use the "operational" setting?
- AReceipts for purchases
- BRegistration confirmations
- CDownload links in response to form fill-outs
- DRequested assets
- EBought from a list
80If you want to use 'or' logic in a Nurture Program, what should you use?
- ATransition Rules
- BSmart Campaign
- CStreams
- DSmart List
81For A/B Tests, how much time is required to wait between the send test and the send winner?
- A3 hours
- B1 hour
- CNo time
- D4 hours
82What is the highest number available for Engagement Scores?
- A100
- B50
- C500
- D1,000
83True or False? You must use OR before AND when using Smart List logic.
- ATrue
- BFalse
84True or False? Smart List Triggers automatically default to 'OR', no matter if your filers are set to 'and' or not.
- ATrue
- BFalse
85True or False? Marketo uses 'AND' before 'OR' for all Trigger Campaigns.
- ATrue
- BFalse
86True or False? A Lead enters a flow step with a 5 day wait step. Then, the wait step is changed to 8 days. That lead will follow the 8 days wait step.
- ATrue
- BFalse
87True or False? You can use Date Tokens in a Wait Flow Action for Batch Campaigns.
- ATrue
- BFalse
88True or False? A Flow Step best practice is to take care of the customers first.
- ATrue
- BFalse
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- Quiz on Marketo Certified Exam Practice Quiz, created by Gabby Owens on 07/22/2018.
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- Gabby Owens
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