Marketo Certified Exam Practice Quiz

Gabby Owens
Quiz by Gabby Owens, updated more than 1 year ago More Less
Gabby Owens
Created by Gabby Owens over 1 year ago
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Quiz on Marketo Certified Exam Practice Quiz, created by Gabby Owens on 07/22/2018.

Resource summary

Question 1

Question
A marketing manager has an engagement program with emails that have been activated and approved. The stream cadence has been set up, and the program turned on, but after the cast date, the manager can see that emails are not sent. Which step has been missed?
Answer
  • The quality of the deliverability is not checked.
  • Members have not been added to the engagement program.
  • The CRM sync with the engagement program is not activated.
  • The engagement score has not had sufficient time to calculate.

Question 2

Question
A content marketing manager has 1000 leads in an engagement program, 110 of which have exhausted all the content. The content marketing manager recently completed a new white paper and has added the new content into the program at the top of the only stream in the program. How many leads will receive the new white paper at the next cast, assuming there are no deliverability issues and no additional people will be added to the program?
Answer
  • 110
  • 890
  • 1000
  • 1110

Question 3

Question
To personalize an email, a marketer wants to use different types of tokens. What is an incorrect use of a token in an email asset?
Answer
  • Date Token
  • Trigger Token
  • Company Token
  • Email Script Token

Question 4

Question
Which asset type can be used in an engagement program stream?
Answer
  • Email
  • Hosted URL
  • Landing Page
  • Email send program

Question 5

Question
Where is the number of email addresses unsubscribed from an Email Send Program found?
Answer
  • The Program Members tab
  • The Program Summary View
  • The Program Smart List tab
  • The Program Dashboard View

Question 6

Question
Which type of reporting is impacted by the acquisition program?
Answer
  • Program Dashboard
  • Email Performance Report
  • Lead Performance Analyzer
  • Program Performance Report
  • Landing Page Performance Report

Question 7

Question
Which two columns on the Program Performance Report are calculated using acquisition program?
Answer
  • New Names
  • Total Members
  • Revenue per New Name
  • Cost per Member (USD)
  • Cost per New Name (USD)
  • Revenue per Member (USD)

Question 8

Question
A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program. What will occur?
Answer
  • The report will return an error for cost per success.
  • The report will return a null value for cost per success.
  • The report will identify the last program status as a success and calculate based on that.
  • The report will identify the first program status as a success and calculate based on that.

Question 9

Question
A Contact Us form and landing page are located in a program. Which acquisition is automatically set if a new lead fills out the Contact Us form?
Answer
  • The name of the form
  • The name will be blank
  • The name of the program
  • The name of the landing page

Question 10

Question
A marketing manager recently launched a landing page with the following URL: go.marketo.com/Pricing. The manager is keeping the page content the same, but wants to update the URL to go.marketo.com/Product-Costs. How should this update be done?
Answer
  • Edit URL Settings
  • Enable Personalized URLs
  • Open URL Builder in Admin
  • Generate a private preview URL

Question 11

Question
A marketer needs to comply with Canada's Anti-Spam Legislation. On the landing page forms, an opt-in checkbox is provided for those who enter Canada in the Country field. Which form functionality should be used?
Answer
  • Mask Input
  • Visibility Rules
  • Field Dependency
  • Targeted Selections

Question 12

Question
A marketer has a field on a form where a lead can indicate products of interest. The corresponding field in the CRM contains product codes, but the marketer wants to display the full product names on the form. What should the marketer do?
Answer
  • Use a custom Visibility Rule to change the picklist items
  • Use Mask Input to change the display value of the picklist items
  • Use a different Display Value and Stored Value in the picklist items
  • Use Progressive Profiling to change the display value of the picklist items

Question 13

Question
A marketing manager wants to run a batch Smart Campaign to process leads that were both created by form fillout today and who also visited the company's pricing page. Which rule logic should be used when setting up the Smart List?
Answer
  • Use ANY filters
  • Use ALL filters
  • Use Basic filters
  • Use Advanced filters

Question 14

Question
A marketing manager needs to gate a piece of content on the company website. Which three channel and program types correspond to this activity?
Answer
  • An Email program with the channel "Email"
  • A Default program with the channel "Email"
  • An Event program with the channel "Web Form"
  • A Default program with the channel "Content"
  • A Default program with the channel "Web Form"
  • A Default program with the channel "Web Content"
  • An Engagement program with the channel "Web Content"

Question 15

Question
Which three steps should a marketer use to make an unsubscribe page appear in the readers local language?
Answer
  • Update the individual languages and set your default
  • Create a smart list for language each preferred language
  • Create a segmentation for language with a segment for each preferred language
  • Create the content block on the landing page as dynamic, selecting the preferred language segmentation
  • Create the content block on the landing page as dynamic, selecting the preferred language smart list for each language

Question 16

Question
Which features differentiate Marketo from an email service provider (ESP)?
Answer
  • Send mass emails, score leads, nurture leads, and build web forms
  • Multi-step campaigns, send mass emails, build web forms, and landing pages
  • Track email opens and clicks, nurture leads, send mass emails, and score leads
  • Monitor website actions, score leads, data normalization, and multi-step campaigns

Question 17

Question
A marketer wants to launch a new gated asset on a company website using a Marketo embedded form. Which functionality is used for Marketo embedded forms?
Answer
  • reCAPTCHA
  • Form Pre-fill
  • Progressive Profiling
  • Suppress Competitor form fills

Question 18

Question
Which type of program should be used to present multiple pieces of content over time in a systematic way?
Answer
  • Email program
  • Webinar program
  • Engagement program
  • Operational program

Question 19

Question
The following token is added to a subject line in an email: {{company.CompanyName:default=Your Company}}. What is the purpose of the token's default value Your Company?
Answer
  • To display the lead's Company Name in the subject line
  • To replace the lead's Company Name in the Lead Database
  • To populate Your Company if the Company Name field is empty
  • To display Your Company in the subject line for every email recipient

Question 20

Question
At a minimum, which two company stakeholders should be included in the process when creating a scoring plan?
Answer
  • Sales
  • Finance
  • Marketing
  • Chief executive officer
  • Research and development

Question 21

Question
Who should provide the final approval of a scoring model's targeted buyer persona?
Answer
  • Sales
  • Marketing
  • Product manager
  • Customer Success

Question 22

Question
A marketing manager has some leads in the database that have not opened emails in the past six months. The marketing manager wants to reset their scores to 0. Which solution would work to reset their score to 0?
Answer
  • Smart Campaign with a flow step - CHANGE PROGRAM SUCCESS = 0
  • Smart Campaign with a flow step - CHANGE SCORE, New Value = 0
  • Smart List with a flow step - CHANGE DATA VALUE, New Value = 0
  • Smart Campaign with a flow step - Add to system list "Unscored leads"

Question 23

Question
A lead is deemed sales ready. How can this be communicated to sales?
Answer
  • Send an alert
  • Send a marketing email
  • Send a lead status report
  • Add to Engagement Program

Question 24

Question
A marketing and sales organization has a service level agreement (SLA) in place that requires sales to follow up on an assigned lead within 24 hours of receiving a notification. If a follow-up does not occur within 48 hours, a reminder notification is sent to them. Which set of flow setup steps should be used to accomplish the reminder notification?
Answer
  • Wait, Send Alert
  • Wait, Send Email
  • Wait, Add interesting moment
  • Wait, Change Program Status, send Alert

Question 25

Question
A lead has reached a specific lead score and is then marked as sales ready. Where is this indicated?
Answer
  • Lead Status
  • A flag in Admin
  • Email Permission
  • Lead Owner Comments

Question 26

Question
A marketing manager wants to know how many new names were added to the database as a result of a promotion using a Marketo landing page. Which report will provide these results?
Answer
  • Success Path Analyzer
  • Web Page Activity Report
  • Landing Page Performance Report
  • Landing Page Conversion Analyzer

Question 27

Question
A marketing manager is running a landing page A/B test and wants to know which of the two pages had the best conversion rate. Which report should be used?
Answer
  • Form Conversion Report
  • Event Registration Report
  • Landing Page Activity Report
  • Landing Page Performance Report

Question 28

Question
The marketing team has completed a program, assigned program statuses and added the associated period costs. The team wants to find out the cost per success using a program performance report. What is required for the team to obtain the desired metric?
Answer
  • Program Status for Invites
  • Program Status for No-Shows
  • Program Status for Unsubscribes
  • Program Status designated a Success

Question 29

Question
A marketer has created a lead scoring program that is nested within a campaign folder. When looking to update some of the token values, the marketer noticed that some were listed as "Inherited". Where were the inherited tokens created?
Answer
  • In a Parent Folder
  • In another Workspace
  • In the Token Generator
  • In the Landing Page editor

Question 30

Question
What is required if a marketing manager wants to send an email personalized from account owners showing an image of each account owner's personal signature. What functionality should be used?
Answer
  • Smart List
  • System Token
  • Email Template
  • Dynamic Content

Question 31

Question
You need to mark individuals as attended as they show up to your customer appreciation dinner. Which channel and program type should you use?
Answer
  • Webinar Channel and the Event Program Type
  • Email Send Channel and the Email Program type
  • Live Event Channel and the Event Program Type
  • Operational Program Channel and Default Program Type

Question 32

Question
How can you determine which leads filled out the form on a specific landing page?
Answer
  • Create a Landing Page Performance Report
  • Create a form submission list in the Design Studio
  • Create a smart list using the filter 'Filled out form' with the constraint of 'Web page'
  • Create a smart list using the filter 'Visited Web Page' with the constraint of 'Form = true"

Question 33

Question
When should custom columns be added to a lead report?
Answer
  • To display anonymous visitors in a Web Page Activity report
  • To change the Lead Created At time frame to show results for the fiscal year
  • To review email statistics on number delivered, number bounced, and open rates
  • To show how leads that were created this year have progressed through the lifecycle

Question 34

Question
What is the reporting impact of selecting an acquisition program when importing a list?
Answer
  • Selecting an acquisition program is required for using the Success Path Analyzer
  • The acquisition program is required to show program success in the Email Performance report
  • The acquisition program is required to show the number and percent of new names in the Program Performance report
  • The Lead Performance report uses an acquisition program to show how successful each program is at generating new leads

Question 35

Question
You want to analyze marketing's overall lead generation efforts to grow the database over the past three years. Which report type should you run?
Answer
  • Program Analyzer
  • Leads by Status report
  • Lead Performance report
  • Leads by Revenue Stage report
  • Opportunity Influence Analyzer

Question 36

Question
A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program. What will occur?
Answer
  • The report will return an error for cost per success.
  • The report will return a null value for cost per success.
  • The report will identify the last program status as a success and calculate based on that.
  • The report will identify the first program status as a success and calculate based on that.

Question 37

Question
If you want to figure out how many people converted on a Marketo landing page, which report would you use?
Answer
  • Landing Page Performance
  • Web Page Activity
  • Program Performance
  • Lead Performance

Question 38

Question
If you want to limit an email performance report to a specific timeframe, which section should you go to?
Answer
  • Report
  • Smart List
  • Setup
  • Subscriptions

Question 39

Question
If you want to see how many people clicked through to your landing page from an email, which report would you use?
Answer
  • Email Performance Report
  • Campaign Email Performance Report
  • Email Link Performance Report
  • Landing Page Performance Report

Question 40

Question
If you want to understand the performance of your nurture program, which report would you run?
Answer
  • Engagement Stream Performance
  • Program Performance
  • Email Performance
  • Campaign Performance

Question 41

Question
Which of the following can you view in a Program Performance report? (Choose all that apply)
Answer
  • Program rank per channel
  • Cost per success
  • Number of members
  • Number of successes

Question 42

Question
Which of the following are columns that you can add in an Email Performance report? (Choose all that apply)
Answer
  • Hard Bounced
  • Soft Bounced
  • Unsubscribed
  • Engagement Score
  • Clicked

Question 43

Question
If you want to understand the growth of your database, which report would you look at?
Answer
  • Leads by Status
  • Leads by Revenue Stage
  • Lead Performance
  • Leads by Campaign

Question 44

Question
In which of the following reports can you filter with smart lists? (Choose all that apply)
Answer
  • Lead Performance
  • Landing Page Performance
  • Web Page Activity
  • Email Performance

Question 45

Question
True or false: In Lead Performance reports, you can group by company or lead attributes.
Answer
  • True
  • False

Question 46

Question
True or false: You can include program statuses in Program Performance reports for more than one channel.
Answer
  • True
  • False

Question 47

Question
A marketing manager is running a landing page A/B test and wants to know which of the two pages had the best conversion rate. Which report should be used?
Answer
  • Form Conversion Report
  • Event Registration Report
  • Landing Page Activity Report
  • Landing Page Performance Report

Question 48

Question
You want to track a gated piece of content on your company website for number of form fills. What Channel would you use?
Answer
  • Web Form
  • Web Content
  • Live Event
  • Trade Show

Question 49

Question
You want to track a gated piece of content on your company website for new names. What Channel would you use?
Answer
  • Web Content
  • Web Form
  • Nurture
  • Email Send

Question 50

Question
You want to send an email to individuals thanking them for stopping by and asking them if they would like to receive emails from you. Which Channel(s) Should you use?
Answer
  • Tradeshow
  • Live Event
  • Nurture
  • Web Form

Question 51

Question
You want to send multiple emails to the same audience at a consistent pace and time. Which Channel(s) should you use?
Answer
  • Email Send
  • Live Event
  • Nurture
  • Tradeshow

Question 52

Question
Your audience can be split up into clearly defined groups who receive marketing messages based on a standardized set of rules. Which program type should you use?
Answer
  • Engagement Program
  • Default Program
  • Email Program
  • Event Program

Question 53

Question
Emails are not being sent out on a regular cadence. Which program should you use?
Answer
  • Engagement Program
  • Default Program

Question 54

Question
You want to send a product update or new release message to your customers. Which Channel(s) should you use?
Answer
  • Email Send
  • Default
  • Nurture
  • Live Event

Question 55

Question
The email is only being sent out once to a group based on Static or Smart List criteria. Which Program(s) should you use?
Answer
  • Default Program
  • Engagement Program
  • Email Program
  • Event Program

Question 56

Question
Your email will be sent out multiple times. Which Program(s) should you use?
Answer
  • Email Program
  • Default Program

Question 57

Question
Select all that can be A/B tested in an Email Send.
Answer
  • Subject Line
  • Whole Email
  • From Address
  • Date/Time
  • To Address
  • Preheader

Question 58

Question
Select all Winner Criteria options available with an A/B Test.
Answer
  • Opens
  • Clicks
  • Click to Open %
  • Engagement Score
  • Any Event

Question 59

Question
To populate your event confirmation email with this unique URL, use the following token in your email:
Answer
  • {{my.Event Title}}
  • {{member.webinar url}}
  • {{my.add to calendar}}
  • {{member.event url}}

Question 60

Question
Select all types of Smart Campaigns.
Answer
  • Wait Step Campaigns
  • Filter Campaigns
  • Trigger Campaigns
  • Email Campaigns

Question 61

Question
Batch Filter Campaigns use Smart Lists to search for lead behavior.
Answer
  • True
  • False

Question 62

Question
Which do Trigger Smart Lists look for?
Answer
  • Web behavior
  • Segmentation attributes
  • CRM data attributes
  • Lead History

Question 63

Question
You cannot use a Date Token in a Wait Flow Action.
Answer
  • True
  • False

Question 64

Question
You have 2000 leads in an engagement program, 125 of which have exhausted all the content. You recently added new content into the program at the top of the only stream in the program. How many leads will receive the new white paper at the next cast, assuming there are no deliverability issues and no additional people will be added to the program?
Answer
  • 125
  • 875
  • 2000
  • 1125

Question 65

Question
These are types of Tokens. Select all that apply.
Answer
  • Personalized Tokens
  • System Tokens
  • My Tokens
  • Behavior Tokens
  • Attribute Tokens

Question 66

Question
Which type of Token should you use to change a data value?
Answer
  • Personalization Tokens
  • System Tokens
  • My Tokens
  • Behavioral Tokens

Question 67

Question
Which type of Token should you use to display lead information?
Answer
  • Personalization Tokens
  • System Tokens
  • My Tokens
  • Attribute Tokens

Question 68

Question
Which type of Tokens should you use to insert a date in an asset?
Answer
  • Personalization Tokens
  • System Tokens
  • My Tokens
  • Behavior Tokens

Question 69

Question
Which type of Token should you use to show program information?
Answer
  • Personalization Tokens
  • System Tokens
  • My Tokens
  • Attribute Tokens

Question 70

Question
Which is NOT a type of My Program Tokens?
Answer
  • Calendar File
  • Email Script
  • Rich Text
  • SFDC Campaign
  • HTML

Question 71

Question
Which Report shows web activity to your landing pages and public website, grouped by company?
Answer
  • Landing Page Performance Report
  • Lead Performance Report
  • Company Web Activity Report
  • Web Page Activity Report

Question 72

Question
Which type of Report reviews interactions with your emails sent through Marketo Sales Insight in Salesforce, Microsoft Dynamics, and the Outlook and Gmail plug-in?
Answer
  • Social Influence Report
  • Sales Insight Email Performance Report
  • Leads by Revenue Stage Report
  • Program Performance Report

Question 73

Question
Which Report requires the use of the acquisition program functionality?
Answer
  • Landing Page Performance Report
  • Performance Report Report
  • Leads by Revenue Stage Report
  • Program Performance Report

Question 74

Question
Which Report is automatic reporting based on the Lead Status field?
Answer
  • Leads by Status Report
  • Company Web Activity Report
  • Lead Performance Report
  • Social Influence Report

Question 75

Question
What does a Munchkin Code track?
Answer
  • visits
  • clicks
  • form fills
  • conversion

Question 76

Question
What are the appropriate settings for Default systems required to limit the amount of emails a lead receives?
Answer
  • 2 per day
  • 5 per 7 days
  • 1 per day
  • 4 per 7 days

Question 77

Question
Which ways assign program acquisition?
Answer
  • Set the acquisition program manually via “change data value” flow step
  • Enter the acquisition program during list import
  • Import members into the program from the Members tab
  • Person is created as a member of a program, and that person is new to the Marketo database

Question 78

Question
What does the "operational" setting do?
Answer
  • Sent to leads set marketing suspended
  • Sent to leads deleted from the Database
  • Removes employees from Member list

Question 79

Question
When is it OK to use the "operational" setting?
Answer
  • Receipts for purchases
  • Registration confirmations
  • Download links in response to form fill-outs
  • Requested assets
  • Bought from a list

Question 80

Question
If you want to use 'or' logic in a Nurture Program, what should you use?
Answer
  • Transition Rules
  • Smart Campaign
  • Streams
  • Smart List

Question 81

Question
For A/B Tests, how much time is required to wait between the send test and the send winner?
Answer
  • 3 hours
  • 1 hour
  • No time
  • 4 hours

Question 82

Question
What is the highest number available for Engagement Scores?
Answer
  • 100
  • 50
  • 500
  • 1,000

Question 83

Question
True or False? You must use OR before AND when using Smart List logic.
Answer
  • True
  • False

Question 84

Question
True or False? Smart List Triggers automatically default to 'OR', no matter if your filers are set to 'and' or not.
Answer
  • True
  • False

Question 85

Question
True or False? Marketo uses 'AND' before 'OR' for all Trigger Campaigns.
Answer
  • True
  • False

Question 86

Question
True or False? A Lead enters a flow step with a 5 day wait step. Then, the wait step is changed to 8 days. That lead will follow the 8 days wait step.
Answer
  • True
  • False

Question 87

Question
True or False? You can use Date Tokens in a Wait Flow Action for Batch Campaigns.
Answer
  • True
  • False

Question 88

Question
True or False? A Flow Step best practice is to take care of the customers first.
Answer
  • True
  • False
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