97.) People are swayed by dominant personalities

People are swayed by dominant personalities

• Giphy (video/mp4)

Follow the Leader

• People identified as the leader of the group (and by the group) have one characteristic in common: They speak first.
• This can lead to the group picking the leader's solution because it was first instead of it's merits.
• In other words...
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Kill your darlings

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• To avoid this, have participants write their ideas down before a meeting and circulate them.