Point 18: People read faster with a longer line length, but they prefer a short line length.

Point 18: People read faster with a longer line length, but they prefer a short line length.

1. 100 characters per line is the optimal length for on-screen reading speed.

   • We actually prefer shorter line lengths between 45-72 characters per line.

2. We read one single wide column faster than multiple column pages.

   • But we prefer multiple column layouts

3. People READ longer line lengths and single column text FASTER.

4. People LIKE shorter line lengths and multiple columns, but read SLOWER.

5. A study was conducted through CXL Institute to compare form completion times for a single-column form versus a multi-column form. The results shared that the single-column form was completed faster at an average 15.4 seconds than the multi-column form. https://cxl.com/research-study/form-field-usability/

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