Coca-Cola sells different types of sodas, energy drinks, waters, and juices. This class of products is referred to as the width of the ___.
product targets
market selection
market segments
product mix
A brand is commonly defined as a specific ____ that identifies a seller's product.
make or model
name, symbol, or design
marketing
words
Price competition is based on price and ___.
branding
quality
value
availability
An example of capital goods would be ___.
items sold
marketing materials
dollars earned during a fundraiser
cars used by a cleaning service company
The ___ is responsible for recalling unsafe products.
Better Business Bureau
Federal Trade Commission
Consumer Product Safety Commission
Federal Bureau of Investigation
A ___ is a term for illegally offering money in exchange for a favorable outcome.
breech
blackmail
bribe
broker
Transporting goods via a tractor and trailer is used for produce. Relative to this situation, it can be concluded that the initial ___.
investment is high, but operational costs are relatively small
produce was owned by the government
air transportation is much more expensive and not a viable option
product is inexpensive to construct, operational costs are high
Private or public ___ warehouses store products requiring payment of a federal tax before imported or domestic products can be removed
hazardous
commodity
bonded
conglomerate
An example of marketing that might create an ethical controversy would be ___.
advertising an early bird special
airing alcoholic beverage related commercials during prime time
retailers developing a national sweepstakes
broadcasting PSAs about public health issues
The lack of ___ to produce advertising eliminates many small businesses from many mass media advertising options.
expertise
time
money
staff
A sampling procedure in which everyone in the population has an equal chance of being selected.
focus group
observation
interview
random sampling
Psychographics refers to ___.
census data
people's lifestyle
variable demographics
geographic location
An online retailer should have ___ in order to secure credit card transactions.
FAQ
RFP
EMT
SSL certificates
Consumers buying products online has drastically impacted the ___ of products as a part of the marketing mix.
distribution
price
promotion
production
Bulk mailings are made simple using _____.
spreadsheets
word processing
databases
PowerPoint