innovation

innovation

1. management

   • year-to-year viability of a company depends on its ability to innovate
     • ability to innovate
   • given today's market expectations
   • global competitive presures
   • strutural change

2. to be strong in innovation the enterprise should do

   • clear innovation ambition
     • make a portfolio of activities
     • vision your goal

3. the innovation ambition matrix

   • core
     • optimizing existing products for existing customers
   • adjancent
     • expanding from existing business into "new to the company"
   • transformational
     • developing breakthroughs and inventing things for markets tha don't yet exist

4. different ambitions, different allocation

   • A leading consumer goods company
     • core 80%
       • adjacent 18%
         • transformational 2%
   • A diversified industrials company
     • core 70%
       • adjacent 20%
         • transformational 10%
   • A midstage technology firm
     • core 45%
       • adjacent 40%
         • transformational 15 %

5. is necesary to reach the goal

   • integration
   • funding
   • pipeline management
   • moving forward