MANAGING YOUR PORTFOLIOINNOVATION

MANAGING YOUR PORTFOLIOINNOVATION

1. Innovation

   • A novel that produces value creation
   • Build the portfolio that produces the greatest overall performance

2. ambition Innovation

   • Matrix Innovation ambition
     • New supply of a company (in the x axis)
     • Novelty of its customer markets (in the y-axis)
   • levels
     • Innovation initiatives
       • Incremental changes existing products and advances Incremental new markets
     • iniciativas de transformación
       • crear nuevas ofertas
       • servir a nuevos mercados y las necesidades del cliente
     • Innovaciones adyacentes
       • Demand Trends
       • Market structure
       • The competitive dynamics
       • Technology trends
       • Other market variables

3. Right balance

   • The right balance can vary from company to another according to a series of factors
   • The position competitive a company
   • 70% of its innovation activity central initiatives, 20% of the adjacent, and 10% of transformers

4. Organize and manage the system of total innovation.

   • Talent
     • analysis capacity
     • transformative innovations.
   • Integration
     • improvements to major deals
     • transformational innovation tends to benefit when people involved separate core business-finance.
   • Money
     • Small projects they do not need large infusions of cash
     • They can and should be funded unit deal
     • All areas of the company contribute a percentage of their budgets initiatives transformation.
     • its funding must come an entity
     • Create instead a structure completely different funding for transformational innovation
   • Management pipes
     • channel management for the core or almost adjacent innovation is to find gradually a small set of winners among a large number of ideas
     • possible alternatives are undefined by a long period of time.
   • Metrics
     • For central initiatives or adjacent indicators Traditional financial are entirely adequate.
     • Companies must use everything Rather, a combination of polar not economic and internal metric for assess transformation efforts its early stage.
     • Going forward
       • Leaders must communicate with clarity and tirelessly on goals and processes innovation
       • Leaders must communicate clearly and without rest on the goals and processes innovation
       • Identify and accelerate ideas more promising