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BSc (Persuasion and Attitude Change (Chapter 6)) PS407 Social Psychology Test sobre The Elaboration Likelihood Model of Persuasion, creado por Petite Piplup el 23/03/2014.

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The Elaboration Likelihood Model of Persuasion

Pregunta 1 de 6

1

The ELM (Petty & Cacioppo, 1986) outlined that there are 2 types of information in messages that can produce persuasion. What are they?

Selecciona una de las siguientes respuestas posibles:

  • (1) Logical arguments intended to convince via reasoning
    (2) Simple cues in message or speaker implying conclusion is correct

  • (1) Logical arguments intended to convince via reasoning
    (2) Superficial information intended to ensure audience doesn't think too deeply about the message

  • (1) Statistical information that aims to bring evidence for the conclusion
    (2) Simple cues in message or speaker implying conclusion is correct

  • (1) Statistical information that aims to bring evidence for the conclusion
    (2) Superficial information intended to ensure audience doesn't think too deeply about the message

Explicación

Pregunta 2 de 6

1

Two types of attitude change may take place. What are they?

Selecciona una de las siguientes respuestas posibles:

  • (1) Central route (2) Peripheral route

  • (1) Factual route, (2) Superficial route

  • (1) Central route, (2) Superficial route

  • (1) Factual route, (2) Peripheral route

Explicación

Pregunta 3 de 6

1

There are 3 components to the Central Route to persuasion, what are they?

Selecciona una de las siguientes respuestas posibles:

  • (1) Requires effort, uses resources
    (2) Only occurs if issue is important or personally relevant
    (3) Tends to produce enduring attitude change

  • (1) Requires little effort and resources
    (2) Doesn't occur if issue is important or potentially relevant
    (3) Tends to produce temporary attitude change

  • (1) Has a basis in fact
    (2) Occurs when their is a high need for cognition
    (3) Tends to produce enduring attitude change

  • (1) Has a basis in superficial cues
    (2) Only occurs when the message is aesthetically appealing
    (3) Tends to produce temporary attitude change

Explicación

Pregunta 4 de 6

1

What are the 4 main factors of the Peripheral Route to persuasion?

Selecciona una de las siguientes respuestas posibles:

  • (1) Based on cues in message or speaker
    (2) Easy and fast
    (3) Occurs when message is unimportant or person cannot process message carefully
    (4) Attitude change may be temporary

  • (1) Based on logical cues in message
    (2) Slow and thoughtful
    (3) Occurs when message is important and person can process message carefully
    (4) Attitude change tends to be enduring

  • (1) Based on cues in message or speaker
    (2) Slow and thoughtful
    (3) Occurs when message is unimportant or person cannot process message carefully
    (4) Attitude change tends to be enduring

  • (1) Based on logical cues in message
    (2) Easy and fast
    (3) Occurs when message is important and person can process message carefully

Explicación

Pregunta 5 de 6

1

(a) What is Need for Cognition (NforC)? (b) How does it relate to argument strength?

Selecciona una de las siguientes respuestas posibles:

  • (a) Tendency to engage in effortful thinking
    (b) Strong arguments lead to attitude change as a function of NforC

  • (a) Tendency not to engage in effortful thinking
    (b) Weak arguments lead to attitude change as a function of NforC

  • (a) Tendency to engage in effortful thinking
    (b) Weak arguments lead to attitude change as a function of NforC

  • (a) Tendency not to engage in effortful thinking
    (b) Strong arguments lead to attitude change as a function of NforC

Explicación

Pregunta 6 de 6

1

YOU MUST READ ALL THE WRITTEN NOTES FOR THIS, AS SOME WERE HARD TO TRANSLATE INTO QUESTION-BASE. HAVE YOU DONE IT?!?!?

Selecciona uno de los siguientes:

  • VERDADERO
  • FALSO

Explicación

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