664370
Description
Quiz by Petite Piplup, updated more than 1 year ago
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Created by Petite Piplup
about 10 years ago
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Question 1
Question
The ELM (Petty & Cacioppo, 1986) outlined that there are 2 types of information in messages that can produce persuasion. What are they?
Answer
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(1) Logical arguments intended to convince via reasoning (2) Simple cues in message or speaker implying conclusion is correct
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(1) Logical arguments intended to convince via reasoning (2) Superficial information intended to ensure audience doesn't think too deeply about the message
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(1) Statistical information that aims to bring evidence for the conclusion (2) Simple cues in message or speaker implying conclusion is correct
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(1) Statistical information that aims to bring evidence for the conclusion (2) Superficial information intended to ensure audience doesn't think too deeply about the message
Question 2
Question
Two types of attitude change may take place. What are they?
Answer
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(1) Central route (2) Peripheral route
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(1) Factual route, (2) Superficial route
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(1) Central route, (2) Superficial route
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(1) Factual route, (2) Peripheral route
Question 3
Question
There are 3 components to the Central Route to persuasion, what are they?
Answer
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(1) Requires effort, uses resources (2) Only occurs if issue is important or personally relevant (3) Tends to produce enduring attitude change
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(1) Requires little effort and resources (2) Doesn't occur if issue is important or potentially relevant (3) Tends to produce temporary attitude change
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(1) Has a basis in fact (2) Occurs when their is a high need for cognition (3) Tends to produce enduring attitude change
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(1) Has a basis in superficial cues (2) Only occurs when the message is aesthetically appealing (3) Tends to produce temporary attitude change
Question 4
Question
What are the 4 main factors of the Peripheral Route to persuasion?
Answer
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(1) Based on cues in message or speaker (2) Easy and fast (3) Occurs when message is unimportant or person cannot process message carefully (4) Attitude change may be temporary
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(1) Based on logical cues in message (2) Slow and thoughtful (3) Occurs when message is important and person can process message carefully (4) Attitude change tends to be enduring
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(1) Based on cues in message or speaker (2) Slow and thoughtful (3) Occurs when message is unimportant or person cannot process message carefully (4) Attitude change tends to be enduring
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(1) Based on logical cues in message (2) Easy and fast (3) Occurs when message is important and person can process message carefully
Question 5
Question
(a) What is Need for Cognition (NforC)? (b) How does it relate to argument strength?
Answer
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(a) Tendency to engage in effortful thinking (b) Strong arguments lead to attitude change as a function of NforC
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(a) Tendency not to engage in effortful thinking (b) Weak arguments lead to attitude change as a function of NforC
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(a) Tendency to engage in effortful thinking (b) Weak arguments lead to attitude change as a function of NforC
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(a) Tendency not to engage in effortful thinking (b) Strong arguments lead to attitude change as a function of NforC
Question 6
Question
YOU MUST READ ALL THE WRITTEN NOTES FOR THIS, AS SOME WERE HARD TO TRANSLATE INTO QUESTION-BASE. HAVE YOU DONE IT?!?!?
Answer
- True
- False
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