Chad Collins
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SEM II 4.06 Objective

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Chad Collins
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SEM II 4.06 Objective Quiz

Pregunta 1 de 5

1

Which is a question that a business should ask when evaluating the performance of its marketing plan?

Selecciona una de las siguientes respuestas posibles:

  • Is it feasible to expand the business?

  • Are the purchasing policies appropriate?

  • Are the objectives being achieved?

  • Is the record-keeping system efficient?

Explicación

Pregunta 2 de 5

1

Business owners can evaluate the effectiveness of their marketing activities by comparing the original allocation of resources with which information?

Selecciona una de las siguientes respuestas posibles:

  • Operating expenses

  • Rate of depreciation

  • Fixed costs

  • Return on investment

Explicación

Pregunta 3 de 5

1

When evaluating the performance of a marketing plan, what might a business do if performance fails to achieve its objectives?

Selecciona una de las siguientes respuestas posibles:

  • Analyze the situation

  • Revise the sales forecast

  • Develop a mission statement

  • Blame the competition

Explicación

Pregunta 4 de 5

1

When a business monitors its marketing activities, it might need to take corrective action if which situation happens?

Selecciona una de las siguientes respuestas posibles:

  • Sales marginally exceed goals.

  • Economic conditions change.

  • Market trends remain consistent.

  • Service levels are satisfactory.

Explicación

Pregunta 5 de 5

1

A business that continuously monitors its marketing plan should take corrective action during which situation?

Selecciona una de las siguientes respuestas posibles:

  • Output is equivalent to product demand.

  • Sales objectives are met for three consecutive months.

  • Performance does not meet the established standards.

  • Competitors are not meeting their quotas.

Explicación