7213260
Description
Quiz by Chad Collins, updated more than 1 year ago
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Created by Chad Collins
over 7 years ago
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Question 1
Question
Which is a question that a business should ask when evaluating the performance of its marketing plan?
Answer
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Is it feasible to expand the business?
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Are the purchasing policies appropriate?
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Are the objectives being achieved?
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Is the record-keeping system efficient?
Question 2
Question
Business owners can evaluate the effectiveness of their marketing activities by comparing the original allocation of resources with which information?
Answer
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Operating expenses
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Rate of depreciation
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Fixed costs
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Return on investment
Question 3
Question
When evaluating the performance of a marketing plan, what might a business do if performance fails to achieve its objectives?
Answer
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Analyze the situation
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Revise the sales forecast
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Develop a mission statement
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Blame the competition
Question 4
Question
When a business monitors its marketing activities, it might need to take corrective action if which situation happens?
Answer
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Sales marginally exceed goals.
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Economic conditions change.
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Market trends remain consistent.
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Service levels are satisfactory.
Question 5
Question
A business that continuously monitors its marketing plan should take corrective action during which situation?
Answer
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Output is equivalent to product demand.
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Sales objectives are met for three consecutive months.
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Performance does not meet the established standards.
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Competitors are not meeting their quotas.
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