7213260
Description
Quiz by Chad Collins, updated more than 1 year ago
|
Created by Chad Collins
over 8 years ago
|
|
Question 1
Question
Which is a question that a business should ask when evaluating the performance of its marketing plan?
Answer
-
Is it feasible to expand the business?
-
Are the purchasing policies appropriate?
-
Are the objectives being achieved?
-
Is the record-keeping system efficient?
Question 2
Question
Business owners can evaluate the effectiveness of their marketing activities by comparing the original allocation of resources with which information?
Answer
-
Operating expenses
-
Rate of depreciation
-
Fixed costs
-
Return on investment
Question 3
Question
When evaluating the performance of a marketing plan, what might a business do if performance fails to achieve its objectives?
Answer
-
Analyze the situation
-
Revise the sales forecast
-
Develop a mission statement
-
Blame the competition
Question 4
Question
When a business monitors its marketing activities, it might need to take corrective action if which situation happens?
Answer
-
Sales marginally exceed goals.
-
Economic conditions change.
-
Market trends remain consistent.
-
Service levels are satisfactory.
Question 5
Question
A business that continuously monitors its marketing plan should take corrective action during which situation?
Answer
-
Output is equivalent to product demand.
-
Sales objectives are met for three consecutive months.
-
Performance does not meet the established standards.
-
Competitors are not meeting their quotas.
Want to create your own Quizzes for free with GoConqr? Learn more.