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Chapter 4
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Preguntas del test (31)
1The casual, unintentional acquisition of knowledge takes place during whichtype of learning process?
- ARepetitive
- BInstrumental
- CBehavioral
- DUpdated
- EIncidental
2Which of the following terms is defined as a relatively permanent change in behavior caused by experience?
- ATraining
- BConditioning
- CRepetition
- DLearning
- EPerception
3Trevor plans to purchase his first smartphone. Having never actually sought out product information, he nevertheless thinks he knows quite a bit about smartphones because of commercials and discussions about them with friends. What type of learning did Trevor experience?
- AClassical conditioning
- BInstrumental conditioning
- CCognitive learning
- DIncidental learning
- EChunking
4Consumers who get food poisoning from a restaurant are not likely to return to that restaurant. This is an example of which of the following?
- AExtinction
- BStimulus generalization
- CConditioned response
- DRepetition
- EProduct association
5________ is a theory that assumes that learning takes place as a response to external events.
- AIncidental learning
- BBehavioral learning
- CCognition
- DInstrumental conditioning
- EClassical conditioning
6This form of learning occurs when a stimulus that elicits a known response is teamed up with a stimulus that initially does not elicit a response on its own. Over time, this second stimulus causes a comparable response because it is linked with the first stimulus.
- ACognitive learning
- BInstrumental conditioning
- CClassical conditioning
- DAssociative network
- EOperant conditioning
7In the 1970s, Kmart used blue light specials to encourage customers to flock to a particular department having a temporary sale. A spinning blue light activated for approximately 30 seconds, and then an in-store announcement informed shoppers of the special savings in the specific department. Over time, loyal Kmart shoppers learned to flock to the department with the spinning blue light before any announcement of special savings occurred. If Kmart was employing classical conditioning techniques, what role did the spinning blue light play?
- AUnconditioned response
- BConditioned stimulus
- CUnconditioned stimulus
- DConditioned response
- EStimulus generalizer
8Which of the following describes the phenomenon where similar stimuli generate the same response in a consumer as an original stimulus?
- AStimulus discrimination
- BSymbolic significance
- Cvon Restorff effect
- DHalo effect
- EBrand equity
9A ________ is the result of marketers adding new products that are related to an existing, popular brand.
- Apioneering brand
- Blicensing deal
- Cconsumer confusion
- Dproduct line extension
- Efollower brand
10Family branding, product line extensions, and licensing are marketing strategies based on which of the following?
- AStimulus generalization
- BInstrumental conditioning
- CHalo effect
- DConditioned product associations
- EStimulus discrimination
11Taylor and his young sons have a tradition of watching football together every Sunday. A commercial they used to think was funny now irritates them. What effect has taken place?
- AAssociated network
- BApproach-avoidance conflict
- COperant conditioning
- DAdvertising wear-out
- EStimulus discrimination
12The closer a consumer is to achieving a goal, such as a store reward, the more motivated s/he is to keep doing something. This is known as ________.
- Afrequency marketing
- Bvariable-interval reinforcement
- Cgamification
- Dvariable-ratio reinforcement
- Ethe endowed progress effect
13_______ refers to what occurs when we learn to perform behaviors that produce positive outcomes and avoid those that yield negative outcomes.
- AStimulus discrimination
- BStimulus generalization
- CInstrumental conditioning
- DClassical conditioning
- EConditioned response
14Under instrumental conditioning, when the environment provides ________, in the form of a reward, this strengthens the response and we learn the appropriate behavior.
- Aextinction
- Bshaping
- Cpunishment
- Dnegative reinforcement
- Epositive reinforcement
15Which term refers to when we learn to perform behaviors that produce positive outcomes and avoid those that yield negative outcomes?
- AChunking
- BCognitive learning
- CClassical conditioning
- DIncidental learning
- EInstrumental conditioning
16Timmy wants to earn back his $10/week allowance, which he lost by failing to keep his room clean. His mother has given him a list of five tasks to complete. During the first week, Timmy made his bed every day. His mother gave him $2. As the weeks progressed, Timmy included more of the duties on his list and was awarded incrementally as he moved toward his goal. After six weeks, Timmy was completing all five tasks on a regular basis and began receiving his allowance in full. Which specific behavioral technique did Timmy's mother employ?
- AEncoding
- BElaborative rehearsal
- CClassical conditioning
- DIncidental learning
- EShaping
17Unlike behavioral theories of learning, ________ stresses the importance of internal mental processes.
- Arepetition
- Bclassical conditioning
- Coperant conditioning
- Dinstrumental conditioning
- Ecognitive learning theory
18Which of the following occurs when we watch the actions of others and learn from the reinforcements they receive for their behaviors?
- ANon-conscious processing
- BOperant conditioning
- CObservational learning
- DModeling
- EClassical conditioning
19Parents often influence consumer _________ in their children both directly and indirectly as they deliberately attempt to introduce their own values while controlling the degree to which their children come into contact with other information sources, such as television, internet viewing, and peers.
- Atheory
- Bsocialization
- Cencoding
- Dequity
- Epower
20Which of the following refers to memories of specific events that are personally relevant?
- ASensory memories
- BEpisodic memories
- CLong-term memories
- DShort-term memories
- EWorking memories
21Acquiring information and retaining it over time so that it will be available when we need it is a process called ________.
- ADecoding
- BMemory
- CTranslating
- DStorage
- EEncoding
22Our brains process data about brands, products, and services to preserve them in our memory. During the _______ process, we access the desired information.
- Astorage
- Bretrieval
- Cdecoding
- Dtranslating
- Eshaping
23Bill has been married to Doris for more than 50 years. He can still recall specifics from their first date (their seat numbers and the score of the hockey game). Which term defined in this chapter refers to these vivid associations?
- AService scripts
- BElaborative memories
- CFlashbulb memories
- DSensory memories
- EChunking memories
24We each have organized systems of concepts that relate to brands, manufacturers, and stores filed in our memories. Which of the following terms refers to the "system" of these bits of related information?
- AShort-term memory
- BLong-term memory bank
- CSensory memory
- DAssociative networks
- EActivation models
25We each have organized systems of concepts that relate to brands, manufacturers, and stores stored in our memories. Which of the following terms is used to identify these storage units?
- ASpreading activation
- BSchema
- CKnowledge structures
- DAssociative networks
- ELevels of knowledge
26As described in this chapter, the _______ effect refers to the tendency for individuals to recall printed information more effectively when the advertiser repeats the target item periodically, rather than presenting it repeatedly in a short time period.
- Aspacing
- Bsocial default
- Cshaping
- Dscript
- Espontaneous
27Evidence indicates that we can more easily retrieve information from memory about a(n) ________ than about a follower brand.
- Aexpensive brand
- Bglobal brand
- Cinnovative brand
- Dstore brand
- Epioneer brand
28Which of the following explains why unusual advertising or distinctive packaging tends to facilitate brand recall?
- Avon Restorff effect
- BState dependent retrieval
- CMixed emotions
- DSalience
- EUnipolar emotion
29Which term refers to consumers' powerful emotional reactions to songs or pictures they have not been exposed to in quite a long time?
- ASpontaneous recovery
- BBrand equity
- CEndowed progress effect
- DRetro brand
- EConsumer socialization
30Recognition and recall are two basic measures of which of the following?
- ALinguistics
- BSalience
- CMemory
- DIncidental learning
- EImpact
31People tend to give "yes" answers to questions regardless of what the questions ask. This is an example of contamination in consumer recall measurement called ________.
- Amemory loss
- Bimpression
- Cmemory lapse
- Dresponse bias
- Erecognition
Información
- Descripción
- Economics Test sobre Chapter 4, creado por Katja Patitz el 10/10/2018.
- Autor
- Katja Patitz
- Idioma
- Deutsch
- Visitas
- 1
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