Test
Sin título
Preguntas del test (5)
1What are the six principle components in the Macro Environment?
- AEconomic Conditions
- BSociocultural Forces
- CTechnological Factors
- DLegal/ Regulatory Factors
- ESuppliers
- FNew Entrance
- GEnvironmental Forces
- HPolitical Factors
2Name the five competitive pressure sources?
- ARivalry among sellers
- BNew Entrance (Potential)
- CSuppliers
- DBuyers
- ESubstitute Products
- FBuyer Demand
- GProducts
3List five out of seven elements among competing sellers where rivalry is weaker ?
- ABuyer demand is growing slowly
- BBuyer demand is growing rapidly
- CRivals face high exit barriers
- DThe firms in the industry have high fixed costs
- EExit barriers are low
- FThe firms in the industry have have high storage costs
- GBuyer costs to switch brands is low
4List five of the seven elements among competing sellers where rivalry is weaker?
- ABuyer demand is growing rapidly
- BBuyer costs to switch brands is low
- CFixed and storage costs are low
- DExit barriers are low
- ESales are concentrated among a few large sellers
- FBuyer demand is growing slowly
- GExit barriers are high
- HThe firms of the industry have high fixed costs
5Who is your market?
- AMarket
- BMessage
- CMedia
- DMoney
- EManage
- FManagement
- GMarketing
Información
- Descripción
- Midterm MGMT 4020 Test sobre Sin título, creado por jaf104 el 10/04/2016.
- Autor
- jaf104
- Idioma
- English
- Visitas
- 1
- Etiquetas
- Valoración
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