Test
MEDIA THEORY FOR EXAM
Preguntas del test (11)
1denotation indicates suggested meaning
- AVerdadero
- BFalso
2iconography is objects associated with a particular genre
- AVerdadero
- BFalso
3What does Todorov's narrative theory entail?
- AA theory of equilibrium which is disturbed and action is taken to restore it.
- Btypical story of the genre
- Ca narrative that tries to break the conventions of its genre
4Vladmir Propp's theory involves charcters such as
- Athe scientist, the dog and the owl
- Bhero, villain and princess
- Ccat, mouse, dog
5anchorage is when text is used to influence the audience and explain the picture (Without text it would be polysemic)
- AVerdadero
- BFalso
6stuart Hall's theory involves
- Apreferred, negotiated and oppositional readings
- Byes, no, maybe answers
- Ca text can be interpreted in any way
7stuart Hall's theory involves
- Apreferred, negotiated and oppositional readings
- Byes, no, maybe answers
- Ca text can be interpreted in any way
8uses and gratifications theory considers an active audience rather than passive, which audiences does it consider?
- Aentertainment and diversion- form of escape
- Bpersonal relationships and social interaction- identification of characters and ability to discuss texts
- Cpersonal identity- comparing a text to your own life
- Dinformation and education- to learn from a text and gain knowledge
9Gillian Dyer's advertising theory suggests that audiences react to a text according to lines of appeal.
- AVerdadero
- BFalso
10what is synergy?
- Awhere different media institutions co-operate for positive outcome by exploiting different product platforms for one text e.g. a film
- Bselling different media types
- Cdifferent media institutions c-operating for one final product
11what is symbiosis or cross-media platforming?
- Avarious companies linking to makes different types of media platforms for one product
- Bthe variation of products made by one company
- Cdifferent companies all sharing the profits from one product
Información
- Descripción
- theory for industry, marketing and general essay writing
- Autor
- hanbuchanan02
- Idioma
- English
- Visitas
- 60
- Etiquetas
- Valoración
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