Test
Chapter 1
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Preguntas del test (28)
1Most marketers recognize that consumer behavior is _______________.
- Ain a retail setting
- Bin services rather than goods transactions
- Ca result of effective advertising
- Dat the time of purchase
- Ean ongoing process
2Exchange theory focuses on ________.
- Athe consumer rather than the producer
- Bthe entire consumption process
- Cissues that influence the consumer before the purchase
- Dbusiness-to-business (B2B) exchange rather than business-to-consumer (B2C) exchange
- Ethe actual transaction in which something of value is exchanged
3Which of the following refers to a person who identifies a need or desire, makes a purchase, and then disposes of the product?
- AProducer
- BInfluencer
- CConsumer
- DTransactions
- EConsumption community
4Influences that affect consumer choices before, during, and after a purchase are stages in which of the following?
- ABuyer behavior
- BTransactions
- CThe consumption process
- DMarket segmentation
- EConsumption
5The marketing concept that says twenty percent of users account for eighty percent of sales is called ________.
- Athe 80/20 rule
- Bthe 20/80 rule
- Cthe rule of the minority
- Ddemographics
- Ecustomer loyalty ratio
6Collecting and analyzing consumer information is part of which of the following?
- AConsumer influencers
- BDatabase marketing
- CLifestyle branding
- DTransaction theory
- ERelationship marketing
7Birth rate, age distribution, and income are all part of ________.
- Atransaction theory
- Binfluencers
- Cdemographics
- Dpsychographics
- Econsumer communities
8Marketers who build a bond between the brand and the consumer are subscribing to which of the following types of marketing?
- AEthnic marketing
- BRelationship marketing
- CCause marketing
- DLifestyle marketing
- EDatabase marketing
9________ takes the view that people take on many different characters and will alter their buying decisions depending upon the particular character they're playing.
- APopular culture theory
- BSegmentation
- CRole theory
- DThe consumption process
- EConsumption choice theory
10From a consumer behavior perspective, people often buy products not for what they do, but for ________.
- Athe desire to buy something
- Bwhat the product means
- Cwhat they are advertised to do
- Dwhat they cost
- Ethe pleasing color
11The Pillsbury Doughboy and Kellogg's Tony the Tiger are examples of ________.
- Amovie characters
- Bproduct competitors
- Csports stars
- Dcelebrities
- Ebrand personalities in popular culture
12Which of the following is represented by self-concept attachment, nostalgic attachment, interdependence, and love?
- ARole theory
- BCultural environment
- CPop culture
- DBrand awareness
- EConsumer brand relationship
13When wearing a pair of shoes with the Nike "swoosh," a person is making ________.
- Aa choice based on research
- Ba generic brand choice
- Ca low-cost choice
- Duse of a style best suited to formal wear
- Ea lifestyle statement
14The deeper meanings of a product are usually created through which of the following?
- APackaging
- BAdvertising
- CPrice
- DBrand image
- EPublic Relations
15When the product is part of a user's daily routine, it is considered to have which of the following types of consumer relationships?
- ANostalgic attachment
- BSelf-concept attachment
- CInterdependence
- DLove
- EFriendly
16Which of the following is a specific manifestation of something that personal and cultural factors determine?
- ANeed
- BNotion
- CNecessity
- DWant
- EPracticality
17Which of the following is the United Nations' term for a metropolitan area with a total population greater than 10 million?
- AUrban sprawl
- BMegalopolis
- CMegacity
- DMetropolitan hub
- EMetropolis
18________ has become one of the most significant influences on consumer behavior.
- AUrbanization
- Bthe Cloud
- CThe digital revolution
- DMarket research
- EBig Data
19The ability of people to voice their opinions about products, brands, and companies on blogs, podcasts, and social networking sites is based on ________.
- Aa Web platform
- BGoogle search
- Cuser-generated content
- Ddedicated blog sites
- EYahoo.com
20Which of the following refers to the rebirth of the Internet as a social, interactive medium rather than a one-way transmission of information.
- ASocial networking
- BSearch platforms
- CThe digital revolution
- DWeb 2.0
- EE-commerce
21The field of expertise of the ________ will determine the perspective of the consumer behavior findings.
- Arespondent
- Borganization
- Cfunding source
- Dresearcher
- Esubjects
22Based on the Pyramid of Consumer Behavior, the fields closer to the top concentrate on ________.
- Amacro issues
- Bindividual consumer issues
- Cgeographic consumption trends
- Dcollective activities
- Econsumption patterns of a culture
23Because consumer behavior is studied from many different perspectives, it is considered ________.
- Arigorous
- Ban undisciplined field
- Ca young field of study
- Da narrow field of study
- Ean interdisciplinary field
24Based on the Pyramid of Consumer Behavior, the fields near the bottom concentrate on ________.
- Acollective consumption patterns
- Bindividual buying habits
- Cmini-consumption issues
- Dmicro-issues
- Eindividual consumers
25Which of the following is a term referring to a set of beliefs that guide our understanding of the world?
- AParadigm
- BValue system
- CDiagram
- DTemplate
- EPyramid
26Which of the following paradigms encourages consumers to value the function of objects, to celebrate technology, and to view the world as an ordered place?
- ANegativism
- BPastiche
- CShifting paradigm
- DInterpretivism
- EPositivism
27Which of the following perspectives stresses the importance of symbolic, subjective experience and that meanings are based on individual and shared cultural experiences?
- APositivism
- BShifting
- CInterpretivism
- DPastiche
- ENegativism
28From the Interpretivist view, the world in which we live is ________, or mixture of ideas and images.
- Avery rational with a clearly defined past, present, and future
- Ba complex network of technological advances
- Ca paradigm
- Da pastiche
- Ea global culture
Información
- Descripción
- Economics Test sobre Chapter 1, creado por Katja Patitz el 09/10/2018.
- Autor
- Katja Patitz
- Idioma
- Deutsch
- Visitas
- 0
- Historial
- Creado el 9 oct 2018 · actualizado el 16 oct 2018
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