Test
Week 15: Place Development, Pricing, and Promotion
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Preguntas del test (20)
1_______ is the part of the marketing mix the deals with making goods and services available in the right quantities and locations when customers want them.
- AProduct
- BPromotion
- CPlace
- DPrice
- EPurchases
2Which of these is not an advantage of direct distribution channels?
- ALower cost
- BGreater control
- CInternet makes it easier
- DSuitable intermediaries
- EGreater awareness of changes in customer needs
3Sometimes indirect channels cannot be avoided by companies
- AVerdadero
- BFalso
4Which of these is not a technique used by channel specialists in adjusting discrepancies?
- AAssorting
- BBulk-breaking
- CAccumulating
- DPooling
- ESorting
5The three market exposure strategies include:
- ASelective, Intensive, and exclusive
- BIntensive, Inclusive, and selective
- CInclusive, selective, and exclusive
- DExclusive, inclusive, and intensive
6For specialty products, a manufacturer is more inclined to use which of the market exposure strategies?
- ASelective
- BInclusive
- CIntensive
- DExclusive
7Using rail service for the transportation of fast-moving goods is certainly the best option.
- AVerdadero
- BFalso
8Which of these is not necessarily an advantage of storing or holding goods?
- AStoring can increase the value of goods by making them more available when needed
- BStoring can smooth out sales and increase profit
- CStoring allows producers to take advantage of economies of scale in production
- DStoring allows marketers more ways to vary a firm's marketing mix
- EStoring helps decrease supply and keep price down
9According to the video, the market exposure strategy which follows the principle of "selling where it sells best" is?
- ASelective
- BIntensive
- CExclusive
- DInclusive
10Independent wholesalers who own the products they resell are called _________.
- AAgent wholesalers
- BMerchant wholesalers
- CRetail wholesalers
- DService wholesalers
11Which pricing objective sets specific guidelines for a level of profit, whereby prices are linked to a percentage of sales or return on investment?
- AGrowth in market share
- BProfit maximization
- CDollar or unit sales growth
- DTarget return
12According to the video, which is not an objective which guides strategy planning for price?
- AProfit oriented
- BStatus quo oriented
- CCost oriented
- DSales oriented
13Debbie's store, a large retailer in Texas, has set its price to very low levels in recent months in order to discourage competition and sell large volume of orders. It has been successful with this pricing policy so that it looks forward to reducing its price even further by next month. What pricing policy is Debbie's store using?
- APrice skimming
- BPsychological pricing
- CPenetration pricing
- DValue-based pricing
14A pricing level policy which feels for demand at a higher price before aiming at more price-sensitive customers is referred to as _________________.
- APrice skimming
- BPsychological pricing
- CPenetration pricing
- DValue-based pricing
15High mark-ups always translate into high overall profits
- AVerdadero
- BFalso
16Break-even Point (BEP) is the point where
- Atotal revenue from the quantity sold equals average unit cost
- Btotal revenue from the quantity sold equals total fixed cost
- Ctotal revenue from the quantity sold equals total variable cost
- Dtotal revenue from the quantity sold equals total cost
17Average cost pricing works best when demand conditions are changing.
- AVerdadero
- BFalso
18Which of the following could increase a customer's price sensitivity?
- AUnavailability of substitutes
- BEase of price comparison
- CGreater initial investment
- DSubstantial end benefit
19According to the video, which of these is not a promotion objective?
- AInforming
- BConfirming
- CPersuading
- DReminding
20Jogger's is a well-known company which has been manufacturing shoes for 70 years. Its leading shoe brand, which has not changed in the past 50 years, is known all over the United States and can be said to be at market maturity stage. What kind of ads about its shoe brand do you think Jogger's would typically put out to its customers?
- APioneering ads
- BPersuasive ads
- CReminder ads
- DInformative ads
Información
- Descripción
- Test sobre Week 15: Place Development, Pricing, and Promotion, creado por Ade Sauer el 23/11/2020.
- Autor
- Ade Sauer
- Idioma
- English
- Visitas
- 261
- Historial
- Creado el 23 nov 2020 · actualizado el 27 nov 2020
- Valoración
- 5,0 de 5 · 1 valoración Valora este test