Test
Objective 1 Test
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Preguntas del test (30)
1Products that are not necessities but are simply desired by the consumer are which components?
- ANeeds
- BWants
- CTarget markets
- DPromotions
2Informing, persuading and reminding customers about a good or service is which part of the marketing mix?
- APlace
- BPrice
- CProduct
- DPromotion
3Having the product available at the right time and location is which part of the marketing mix?
- APlace
- BPrice
- CProduct
- DPromotion
4The group of potential buyers is which component?
- AConsumer
- BCustomer
- CMarket
- DWant
5Intangible items that satisfy customer’s needs and wants are which components?
- AGoods
- BMarkets
- CPromotions
- DServices
6The person who uses the product serves which role?
- AConsumer
- BCustomer
- CMarket
- DTarget market
7McAllisters Deli determined it would like to increase revenues by 13% over the next 18 months. This is an example of which element of a strategic marketing plan?
- AMarketing objectives
- BMission statement
- CSituational analysis
- DStrategic directions
8Harris Teeter grocery offers triple coupons and rainchecks for sold out items. It is the only store in the area to offer these services. This is an example of which element of a strategic marketing plan?
- ACompetitive advantages
- BMarketing objectives
- CMission statement
- DSituational analysis
9Polka Dots, a local boutique, wants to offer a new service to its customers. It has equipment to personalize small gifts and wants to expand to personalize clothing as well. This is an example of which marketing philosophy orientation?
- AMarket
- BProduction
- CSales
- DSocietal marketing
10Blue Ridge Manufacturing always focused development on the goods it can provide, based on its staff’s abilities and expertise. This is an example of which marketing philosophy orientation?
- AMarket
- BProduction
- CSales
- DSocietal marketing
11Ty Toy Company introduced a new product that will allow children to buy and care for stuffed animals through the Internet. This is example of which element of a strategic marketing plan?
- AMarketing objectives
- BMission statement
- CSituational analysis
- DStrategic directions
12Foster’s Grill is a new restaurant that specializes in made-to-order hamburgers. Before the restaurant opened, it researched other nearby restaurants, its competitors, to ensure it was offering something unique. This is an example of which marketing philosophy orientation?
- AMarket
- BProduction
- CSales
- DSocietal marketing
13The Carolina Panthers want to ensure that season ticket holders are satisfied with the amenities the coliseum offers and to better understand the public’s perception of the team. This will help to forecast next season’s demand on tickets. This is an example of which marketing philosophy orientation?
- AMarket
- BProduction
- CSales
- DSocietal marketing
14Companies are not allowed to send mass e-mails to consumers who have not requested its advertisements. This is best classified as which factor that impacts the external marketing environment?
- ADemographic
- BEconomic
- CPolitical and legal
- DSocial
15John is nearing retirement age. He is very active and tries to stay busy in his free time. He is best classified as which factor that impacts the external marketing environment?
- ADemographic
- BPolitical and legal
- CSocial
- DTechnological
16Susan overcharges three of her clients on a regular basis. She does this intentionally to make more profits for the company. This is an example of which form of social responsibility?
- AEconomical
- BEthical
- CLegal
- DPhilanthropical
17Beth likes to have access to the products she wants and share an opinion about products she uses. This can be best classified as which factor that impacts the external marketing environment?
- ADemographic
- BEconomic
- CPolitical and legal
- DSocial
18Andrew works for a local, small, start-up business and only earns $12,000 a year. This is best classified as which factor that impacts the external marketing environment?
- ADemographic
- BEconomic
- CPolitical and legal
- DSocial
19Home Depot promotes and financially supports Habitat for Humanity, a non-profit homebuilding effort that provides homes for those in need. This is an example of which form of social responsibility?
- AEconomical
- BEthical
- CLegal
- DPhilanthropical
20Anna owns a medical supply company. One of her major clients overpaid its bill, and Anna decided to notify it and refund the money. This is an example of which form of social responsibility?
- AEconomical
- BEthical
- CLegal
- DPhilanthropical
21Recently, several companies have been required to recall products due to the risk of lead paint. This is best classified as which factor that impacts external marketing environment?
- ADemographic
- BPolitical and legal
- CSocial
- DTechnological
22A local advertising agency uses the most current computers and software to produce its ads to be placed on the Internet. This is best classified as which factor that impacts the external marketing environment?
- ADemographic
- BPolitical and legal
- CSocial
- DTechnological
23XM and Sirius, two satellite radio providers, decided they would like to merge operations. They notify the proper agencies of this proposal. This can best be classified as which factor that impacts the external marketing environment?
- ADemographic
- BPolitical and legal
- CSocial
- DTechnological
24Alan changed jobs three times in the last six years. Each time, he relocated to another state. He can best be classified as which factor that impacts the external marketing environment?
- ADemographic
- BPolitical and legal
- CSocial
- DTechnological
25A company examines data collected about customers to determine if there are purchasing habits that it can use to better target a segment of the market. This is an example of which stage in the Customer Relationship Management cycle?
- ACapturing customer data based on interactions
- BIdentification of the best customers for the company
- CLeveraging the customer information
- DStoring and integrating customer data using information technology
26When a customer purchases a song from iTunes, Apple collects that information about the user’s preferences and choices. This is an example of which stage in the Customer Relationship Management cycle?
- AIdentification of customer relationships
- BIdentification of the best customers for the company
- CLeveraging the customer information
- DUnderstanding the interactions of the current customer base
27Sprint empowers its customer service representatives to offer discounts to long-established customers in order to solve a problem. This is an example of which stage in the Customer Relationship Management cycle?
- ACapturing customer data based on interactions
- BIdentification of customer relationships
- CLeveraging the customer information
- DStoring and integrating customer data using information technology
28A magazine publisher collects information about a customer’s opinions and religion when the customer visits the company website and subscribes to a free e-mail newsletter. This is an example of which stage in the customer relationship management cycle?
- ACapturing customer data based on interactions
- BIdentification of customer relationships
- CIdentification of the best customers for the company
- DLeveraging the customer information
29A company collects information from open-ended comments during registration of a software product. This is an example of which stage in the Customer Relationship Management cycle?
- ACapturing customer data based on interactions
- BIdentification of customer relationships
- CLeveraging the customer information
- DStoring and integrating customer data using information technology
30Target collects information at its corporate office about customer returns, names, addresses, and other contact information. This is an example of which stage in the Customer Relationship Management cycle?
- AIdentification of customer relationships
- BIdentification of the best customers for the company
- CLeveraging the customer information
- DStoring and integrating customer data using information technology
Información
- Descripción
- For students taking Ms. Keller's Strategic Marketing course.
- Autor
- Kathleen Keller
- Idioma
- English
- Visitas
- 1.024
- Historial
- Creado el 13 feb 2017 · actualizado el 13 feb 2017
- Etiquetas
- Valoración
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