1834259
Description
Flashcards by Heidi Barber, updated more than 1 year ago
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Created by Heidi Barber
over 9 years ago
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| Question | Answer |
| National Readership Study: The National Readership Study (NRS) was established in 1956 and today provides the most authoritative and valued audience research in use for print advertising in the UK. The survey itself covers 250 of Britain's major newspapers and magazines, showing the size and nature of the audiences they achieve. | |
| Total Audience is a detailed estimate of the net number of individuals who, in a given publication period, consume a brand’s content via any combination of content-hosting platforms. Our Total Audience certification delivers an average figure across a specified period. | |
| National Readership Study: The National Readership Study (NRS) was established in 1956 and today provides the most authoritative and valued audience research in use for print advertising in the UK. The survey itself covers 250 of Britain's major newspapers and magazines, showing the size and nature of the audiences they achieve. |
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