Competitive Forces & Strategy

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BSNS115
Sophia Lynch
Flashcards by Sophia Lynch, updated more than 1 year ago
Sophia Lynch
Created by Sophia Lynch almost 4 years ago
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Question Answer
Digital technology makes what easier? (3) 1. Production 2. Distribution 3. Product Maintenance
What is the 'Network Effect'? A product becomes more valuable when it works in a network. E.g. Facebook is valuable because many people use it so lots of resources
What are three pressures for growth in a 'globalised market'? Digital Company 1. Ease of production, distribution and service 2. Network effect 3. Economies of scale
What are 'stories of unprecedented scale'? Today there are less companies who share the majority of profit.
How might businesses achieve strategic advantage?
What is 'Porter's Generic Strategy'?
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