The New Rules of Managing Innovation

Flashcards by lilo.parra, updated more than 1 year ago
Created by lilo.parra over 5 years ago


Minipresentation for the english class about New Trends in Management.

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The New Rules of Managing Innovation Diana Echavarría Castaño Maria Liliana Parra Osorno Hamilton Ramírez Mejía
Trend No.1: Silos are FINALLY falling (but not in the way you may think) Close your eyes and dream with us.....
What if all departments got together for a day and were capable of birthing an idea? What some companies call departments and partners are too often emblems of inefficiency.
To some of you this dream might sound more like a nightmare! To ensure that silos are not an issue, some companies are even putting these teams in another building and saying:
"you have one year to change our world—go!" Trend No.2: Outside-in innovation
"You can't read the label when you are sitting inside the jar." The way you think about new ideas is distorted by your own expertise and the corporate container you find yourself working within.
One solution? Consider open innovation. Create a culture of learners instead of knowers.
Intelligence is learning from your mistakes. Wisdom is learning from the mistakes of others. Trend No.3: Social Media as an Innovation Tool
Social media's rise as an effective innovation tool. Innovation is about insights, ideas, and communication. Online communities are often a perfect place to find and test insights.
The emergence of social-media tracking tools give researchers and marketers. If you are a left brained innovator, life is good!
If you are not taking advantage of social media, you are missing an opportunity to create and launch better ideas faster. Trend No.4: War Games
"What if I am missing something that is going to put me out of bussines?" SWOT (Strenghts, Weaknesses, Opportunities, Threats) Analysis.
We call this Innovation War Games and it is exactly what more and more CEOs are secretly doing today. In order for your organization to capitalize on these trends will require you.....
Your job as a manager will be to serve as a catalyst and coach, keeping everyone focused on the end goal.
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