We have detected that Javascript is not enabled in your browser. The dynamic nature of our site means that Javascript must be enabled to function properly. Please read our terms and conditions for more information.

Next up

Chapter 18 - Marketing Planning

Description

Marketing Management @ University of Antwerp

Flashcards by Mario Landwehrjohann, updated more than 1 year ago

	Created by Mario Landwehrjohann over 2 years ago

1

0

Resource summary

Question	Answer
Levels of planning in a company	• Corporate strategy • (S)BU planning • Business plan • Marketing plan Image: Levels+Of+Planning+1 (binary/octet-stream)
Marketing Planning Process	1. Business Mission 2. Marketing Audit 3. SWOT 4. Marketing Objectives 5. Core Strategy 6. Competitive Advantage 7. Marketing Mix decisions 8. Organization and implementation 9. Control Image: Marketing+Planning+Process (binary/octet-stream)
Marketing Plan	• Focused • Simple • Specific • Realistic • Complete • Logic

Show full summary Hide full summary

Want to create your own Flashcards for free with GoConqr? Learn more.

Similar

Flashcards for Marketing Management - Chapter 1, 2, 3, 4, 5 & *

Ann Talisha

Claus Porto

silpabovane

PESTAL

silpabovane

Comportamento do Consumidor

silpabovane

Produtos de Higiene Pessoal

silpabovane

Ach Brito

silpabovane

SWOT

silpabovane

WAVES

toritorx

Of Mice and Men

amyk4321

Biology AS Level UNIT 1

Valentin Andrei

Physical Geography

clongworth25