Flashcards
Research
Cards in this deck (7)
- 1QuestionnaireAlso known as a survey. It's a tool or method used to collect both qualitative and quantitative data from individuals.
- 2Response BiasVarious conditions that can influence survey response and give you false or incorrect data making your survey results unreliable.
- 3Double-barreled questionA combination of two questions in one.
- 4Leading questionQuestions that reveal the result you are seeking.
- 5Likert ScaleAlso known as the level of agreement scale.
It lets respondents specify their level of agreement or disagreement with a question or statement. - 6JargonWords or expressions that are used by a particular profession or group that are difficult for normal individuals to understand.
- 7Pilot testingTrialing the test survey you constructed on individuals ideally from a similar demographic background to your intended respondents.