437779
Description
Flashcards by alwaysblonde225, updated more than 1 year ago
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Created by alwaysblonde225
over 11 years ago
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| Question | Answer |
| Rhetoric | the way speaking skills are used; persuasive speaking |
| Audience Analysis | the process of evaluating an audience and it's background |
| Forensic Rhetoric | speaking in courtrooms |
| Epideictic Rhetoric | speeches with the goal of praising, honoring, blaming, or shaming |
| Deliberative Rhetoric | political speaking |
| Syllogisms | major & minor premise that forms a conclusion * 3 statements * |
| Enthymeme | Audience can fill in the blanks * 2 Statements * |
| Paradigm Shift | a significant change in the way people think about the world & it's meaning |
| Narrative Rationality | the standards for judging which stories to believe and which to disregard |
| Fidelity | the truthfulness or reliability of the story |
| Violence | behavior causing physical harm to another person |
| Aggression | internal motivation behind violence |
| Resonance | occurs when a viewer's lived reality coincides with the reality in the media |
| Mainstreaming | dominant reality from TV & actual reality |
| Positive Reinforcement | rewarding the response |
| Negative Reinforcement | punishment the response |
| Punishment | when a behavior is strengthened by the removal of a negative stimuli |
| Disinhibition | reduces normal inhibitions most people have against performing violent behavior |
| Observational Learning | occurs when modeling actually teaches a new skill |
| Activity | what the media consumer does |
| Activeness | the audience's freedom & autonomy in the mass communication situation |
| Negative Face | autonomous and unconstrained |
| Positive Face | liked and admired |
| Face-Saving | prevent the occurrence of events that may damage one's self image |
| Face-Restoration | after the loss of face happens, like excuses |
| Tact Facework | respecting one's autonomy and doesn't impose restrictions |
| Solidarity Facework | (Belonging) refers to acceptance |
| Approbation Facework | (Competence) minimizing blame and maximizes praise *positive aspects* |
| Perception | the process of attending to & interpreting messages |
| Evaluation | the process of judging a conversation |
| Convergence | individuals adapt to each other's communication behavior |
| divergence | accentuate differences between communicators |
| Overaccomodation | used to describe a speaker who over-accomodates for differences between communicators |
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