Internet Marketing test 1

Bárbara Guimarãe
Flashcards by Bárbara Guimarãe, updated more than 1 year ago
Bárbara Guimarãe
Created by Bárbara Guimarãe over 5 years ago


Junior Certificate Internet Marketing Flashcards on Internet Marketing test 1, created by Bárbara Guimarãe on 03/21/2016.

Resource summary

Question Answer
TCP/IP Transmission Control Protocol
Server a computer from which other computers request files
DARPA Defense Advanced Research Projects. Created to fund scientific research under the direction of the Department of Defense
AERPANET The linking of computers at participating institutions into a network. It enabled human communication in a time - and distance-independent manner that was completely new and that remains the core of this military system
Web 2.0 1. service, not packaged software, with cost-effective scalability 2. control over unique, hard to create data sources 3. trusting users as co-developers 4. harnessing collective intelligence 5. leveraging the long tail 6. software above the level of a single device 7. lightweight user interfaces, development models, and business models
Web 3.0 Real time Semantic Open communication Mobile and geography Personal
The long tail Is a search marketing term that implies niche marketing. Our culture and economy is increasingly shifting away from a focus on a relatively small number of hits, at the head of the demand curve and toward a huge number of niches in the tail
Cloud computing Activities like computing and data storage now take place in the cloud. No need to maintain software or hardware. Fee for services instead of investment
Cloud Computing Benefits Web based email Store photos or videos online Use apps like google docs Store or back up file online
Size of Internet by Region 1. Asia 2. Europe 3. North America 4. Latin America/Caribbean 5. Middle East 6. Oceania/Australia
Wireframe Shows type, placement, and size of each piece of content in the page. Page design
Website Languages PHP Ruby Python C++
Landing page A web page designed to receive visitors who are coming to the site as a result of a link from another site
Site Stickiness Getting customers to stay on the site as long as possible, navigate as many paths as possible, and return again and again
Project Management Agile method: continuous activities Waterfall method: discrete phases in a software project
Development Servers Sandbox Beta Production
User Testing Is a method by which users of a product are asked to perform certain tasks in an effort to measure the product's ease of use, task time, and the user's perception of the experience
Business Model The operational process by which a business creates value, provides value to its customers, and captures value in the form of profits
Value Proposition Customer value delivered to a specific target market
Disintermediation Eliminating the middleman and going direct to the consumer
Collaborative Filtering Software that performs statistical analysis to determine patterns of activity
Target Market A group of customers a business has decided to aim its marketing efforts and ultimately its merchandise towards
Functions of Business Models Articulate the value proposition Identify a market segment Define the structure of the value chain within the firm required to create and distribute the offering Estimate the cost structure and profit potential of producing the offering Describe the position of the firm with the value network linking suppliers and customers Formulate the competitive strategy by which innovating firm will gain and hold competitive advantages over rivals
Brokerage Brings buyers and sellers together to exchange goods and services
Advertising Delivers its message with content from sponsors
Infomediary Reselling useful data
Merchant Providing goods and services
Subscription Delivering services and content for a set fee
Manufacturer Reaching buyers directly
Affiliate Offers incentives to partner websites, wherein a website agrees to post a link a transactional in return for a commission on sales made as direct result of the link
Community Connects like-minded individuals and groups for sharing
Utility Delivering services or content "pay as you go"
Push Marketing A promotional strategy in which a business attempts to get their message in front of their potential customers without them having a desire or interest to buy the product or learn more about it
Pull Marketing An approach designed to draw customer to a brand through search engine optimization and other non-intrusive methods
Online Display Advertising Is a type of online advertising that comes in several forms, including banners ads, rich media, and more. It relies on elements such as images, audio, and video to communicate an advertising message
Brand Image Advertising metrics that measures the type and favorability of consumer perceptions of the brand
Effective Brand Building Interactivity Targeted marketing Integrated with offline brand-building
Optimizing Videos for Visibility Relevant key words on title Text wherever possible Tag Good title Optimize video and URLs Encourage users ratings Consider submission service Keep it brief
Video metrics A number of used for evaluation or assessment of business success
Video Marketing The creation and deployment of videos that help create brand awareness and favorability
Media Choice by Brand Objective TV is best for generating awareness Print best for creating familiarity Online is best for promoting consideration, driving purchase content All have a role in promoting loyalty
Optimized Press Release Select relevant keywords Tag images Using three anchor links Unique URL
Behavioral Advertising Is a technique used by online advertisers to present targeted ads to consumers by collecting information about their browsing behavior
Retargeting Is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous internet actions, in situations where these actions did not result in a sale or conversion
Interent Customer Acquisition Tools Search engine marketing Online advertising Email promotions Offline advertising and promotion Events and public relations Social media marketing Affiliate programs Portal Deals Viral Marketing
Vertical Advertising Network Is dedicated to deliver advertising on a specific audience. It brings a set of publishers' websites related to the same topic. Vertical networks often aggregate medium or small niche sites. They have low global reach but high reach on the specific target
Ad Serving Describes the technology and service that places advertisements on websites
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