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Description
Flashcards by Aayat Bhardwaj, updated more than 1 year ago
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Created by Aayat Bhardwaj
almost 8 years ago
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| Question | Answer |
| Marketing | Traditional refers to the performance of business activities which direct the flow of goods and services from producer to consumers Modern refers to a social process by which individual groups obtain what they need and want, through creating offerings and freely exchanging products and services of value with others |
| Market | Traditional refers to a place where buyers and sellers come together to exchange goods and services Modern refers to a set of actual and potential buyers of a product or service |
| Features of marketing | 1. Need and want 2. Customer value 3. Exchange mechanism 4. Creating a market offering |
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