7649164
Description
Flashcards by Luisa Blanco, updated more than 1 year ago
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Created by Luisa Blanco
about 7 years ago
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| Question | Answer |
| brand loyalty | the tendency to always buy a particular brand |
| brand image | the ideas and beliefs people have about a brand |
| brand stretching | using an existing name on another type of product |
| brand awareness | how familiar people are with a brand |
| product launch | the introduction of a product to the market |
| product lifecycle | the length of time that people continue to buy a product |
| product range | the set of products made by a company |
| product placement | when products are used in films or TV programmes |
| product endorsement | the use of a well-known person to advertise products |
| market leader | the best selling product in a brand or market |
| market research | information about what consumers want or need |
| market share | the percentage of sales a company has |
| market challenger | the second best-selling product or brand in market |
| market segment | customers of a similar age, income level or social group |
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