10 Clues to Opportunity

10 Clues to Opportunity

1. This product should already exist (but it doesn't).

2. This resource could be worth something (but it is still priced low).

3. This discovery must be good % for something (but it's not clear what | that is).

4. Customers have discovered a product (but not the one we offered).

5. This customer experience doesn't have to be time-consuming, arduous, expensive, or annoying (but it is).

6. This product or service should be everywhere (but it isn't).

7. Customers have adapted our product or service to new uses (but not with our support).

8. Customers shouldn't want this product (but they do).

9. That new product or service shouldn't make much money (but it does).

10. This product or service is thriving elsewhere (but no one offers it here).

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