10 Clues to opportunity

10 Clues to opportunity

1. This product should already exist.

2. This customer experience doesn't have to be

   • time-consuming
   • expensive
   • annoying

3. This resource could be worth something (but it is still priced low).

4. This discovery must be good for something that's not clear.

5. This product or service should be everywhere.

6. Customers have adapted our product or service to new uses (but not with our support).

7. Customers shouldn't want this product.

8. Customers have discovered a product that we didn't offer.

9. This product or service is thriving elsewhere (but no one offers it here).

10. That new product or service shouldn't make much money (but it does).

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